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04/12/2025
The Store Manager is a professional in the fashion industry, and a general manager of the store, who is responsible for promoting brand engagement and loyalty to clients, in particular VICs and VVICs, in order to guarantee store business goals.
He/she is accountable for sustaining the brand image, achieving sales and KPIs goals, managing the store team, recruiting, retaining and developing clients, and guarantees compliance with all processes and guidelines set by the brand in order to bring the store to its full potential.
ESSENTIAL DUTIES AND RESPONSIBILITIES
BUSINESS DEVELOPER
Define, execute and monitor the store action plan to achieve sales targets and KPIs
Understand and monitor constantly local business environment including market trends and competition
Define constantly opportunities for growth and execute actions accordingly
Communicate high quality relevant feedbacks and report Retail Head and/or store team
A TALENT LEADER AND DEVELOPER
Create and maintain a positive work environment, consistent with Balenciaga behaviors
Provide a clear vision and goals for the team and for the individuals
Identify, attract, recruit, develop and retain talent
Create development plans for store management and store teams, ensure professional growth via training and coaching
Motivate and challenge store management and store teams on a regular basis and organize qualitative time with the team
A BRAND PROMOTER
Behave as a Balenciaga Ambassador, sustain and promote the culture of the brand internally and externally
Ensure Balenciaga Signature and Client experience are executed and consistent over time
Lead by example conveying Balenciaga behaviors towards clients
Know his/her clients and prospects (quantitative and qualitative) to define action plans
Attract and recruit new clients from personal network and external partners
Develop clienteling mindset and client's loyalty and retention from beginners to VICs
A PROCESS MANAGER
Ensure that all the processes are following legal, safety, security, internal requirements, sustainability and HR guidelines
Ensure execution of Retail Excellence guidelines in the store: front of house, back of house, Team
Supervise inventory activities and warehouse stock and report immediately any Discrepancies
Challenge and improve current processes sustaining the growth and ensure efficiency and effectiveness