BOTTEGA VENETA - Marketing & Communication Director, China

• Responsible for full spectrum of marketing and PR activities for China market. • Contribute to worldwide communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in China. • Formulate and share the vision and strategies within the team to further enhance the brand’s image and identity in the local market. • Define digital marketing / social media strategy in line with brand direction to maximize the brand exposure. • Plan and manage the advertising, promotion, and PR budgets to develop cost-effective programs. • Monitor campaigns across China and take ownership to develop and implement communications plan in compliance with global guidelines and business objectives. • Review press materials and maintain a strong and sustainable relationship with media partners to continuously improve the PR coverage of the brand. • Collaborate with all corporate and Retail team to ensure that marketing activities are in line with commercial needs. • Liaise with agencies and suppliers for communications project. • Work closely with headquarter to keep the consistency of the global brand image. • Research in specific market areas and review media analysis reports and suggest added value communications strategy to support the business periodically. • Effectively manage functional reports within the region and build a strong team spirit and a high sense of purpose. • Bring innovative Chinese perspective to deliver brand objectives and increase brand awareness in the market. • Act as key adviser to challenge HQ mindset and provide key insights into local trends and cultural dynamics. • Research and build strong communities in Greater China with focus on arts & culture and articulate a solid development plan. • Identify long-term partnerships and projects for the brand to engage with. • Nurturing relationships with medias/stakeholders. • Include also supporting other areas of the company or as needed basis.