BRIONI Retail Director

Role Mission

You will report to the WW Retail & Client Director and will be responsible for leading and optimizing Brioni’s retail operations in Korea, consisting of three shop‑in‑shops locations within Department Stores. You will ensure the achievement of quantitative (turnover, KPIs) and qualitative (brand representation, client experience, people development) objectives, fully aligned with the Company’s global retail strategy and brand standards.

As the senior retail leader in the market, you will play an instrumental role in strengthening Department Store partnerships, developing high performing teams, and delivering superior luxury client experience tailored to the Korean market, while acting as the primary interface of the Kering Group for the Region and coordinating all interactions with local stakeholders and HQ functions.

How you will contribute

Retail Network Leadership & Performance

• You will lead the strategic management and performance of the Retail network in Korea, composed of three shop‑in‑shop locations within Department Stores
• You will define and execute action plans to maximize sales performance, productivity, and profitability across all points of sale
• You will conduct regular business reviews with Store Managers and Store teams, ensuring ownership of KPIs and performance improvement plans
  • You will monitor sell through, stock levels, merchandising effectiveness, and seasonal performance in close collaboration with Merchandising and Supply Chain teams
  • You will ensure consistent implementation of visual merchandising guidelines and brand standards across all locations

Trunkshows

• You will lead the strategic development and execution of Trunk Shows as a key commercial and brand‑building initiative within the retail network, in close coordination with HQ and Department Store partners
• You will ensure Trunk Shows deliver both commercial excellence and a distinctive, personalized client experience aligned with local market expectations

Department Store & Partner Management

• You will act as the main point of contact for Department Store partners, managing relationships to ensure optimal visibility, space allocation, and operational excellence
• You will negotiate and oversee commercial and operational agreements in collaboration with HQ, ensuring alignment with brand positioning and financial objectives
• You will coordinate calendars, activities, and in‑store initiatives with Department Stores to support sales performance and customer engagement

People Leadership & Development

• You will lead, coach, and develop retail teams to deliver exceptional luxury client experience

• You will oversee talent assessment, performance management, succession planning, and development initiatives in partnership with HR
• You will ensure strong product knowledge, selling excellence, and customer‑centric behaviors across all teams
• You will build a high performance culture focused on accountability, collaboration, and continuous improvement

Client Experience & Brand Excellence

• You will ensure the highest standards of client experience, tailored to the Korean luxury customer and local market expectations
• You will monitor service quality, CRM execution, and client engagement initiatives in coordination with global guidelines
• You will act as a brand ambassador in the market, ensuring Brioni’s identity, values, and craftsmanship are consistently represented

Profile

• Strong background in luxury retail, with specific expertise in Department Store environments
• Minimum 10 years of experience in Retail leadership roles
• Strong business acumen with the ability to analyze performance and translate insights into actions
• Proven leadership and people development skills
• Comfortable operating in a fast‑paced, high‑expectation retail environment
• Excellent communication and stakeholder‑management abilities
• Fluent in English; Korean language fluency required