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    09/06/2026

    GUCCI (Senior) Media Specialist (6 Months Contract)

    Gucci - Contractor
    Singapore - Singapore

    Founded in Florence, Italy, in 1921, Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, the House continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation. Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear. Reporting to the Media Associate Director, South Asia & Pacific, the Senior Media Specialist drives the implementation and improvement of the media strategy.

    Key Accountabilities:

    Campaign Execution (40%)

    • Liaise with key stakeholders in the region & HQ to facilitate discussions on campaigns. Support in planning on localized content for tactical campaigns to drive engagement and performance.
    • Review Social media plans and brief Media Agency to ensure timely launches.
    • Coordinate with local media agencies on daily operations, adhering to accuracy in HQ templates and meeting launch timelines.
    • Support SEAP markets in executing 360 media campaigns from start to end, including but not limited to Outdoor ads, Magazines, Newspapers, Digital Display, Video, Paid Social & Paid Search.

    Assets Production & Management (30%)

    • Main point of contact between Merchandising, Local, Global teams and Media agency when managing campaign production.
    • Propose asset strategy based on local market needs with internal key stakeholders and cross department collaboration. Circulate creative assets to relevant internal & external parties for production, such as agency, publishers, landlords, media owners, etc, for all offline & online media executions.
    • Ensure production specifications and trafficking of assets are accurate with timely submission.

    Campaign Tracking & Reporting, Finance & Admin (30%)

    • Monthly cross checking of media plans with budget management system to ensure accuracy in data.
    • Observe competitors’ activities in the region to look for new opportunities.
    • Assist to track & analyze paid media performance & efficiency from both internal & external sources and drive data-driven insights from agencies.
    • Compile monthly reports to be shared with internal stakeholders on time.
    • Monitor local markets in ensuring finance procedures are adhered to.

    Requirements:

    Functional

    • Diploma or Bachelor’s Degree in Business or Marketing required
    • With at least 1 year of relevant working experience, preferably from media agency or luxury retail
    • Strong computer proficiency
    • Ability to run GA4 reports and create dashboards
    • A basic understanding and interest in paid advertising in various channels
    • Ability to work collaboratively as a team, but also a self-starter with strong commitment to learning and problem-solving
    • Able to work in fast-paced environment
    • Strong communication and interpersonal skills with can-do attitude.
    • Approachable, open-minded, and innovative

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