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    SAINT LAURENT Digital Marketing (Assistant) Manager

    Saint Laurent - Regular
    Seoul - Korea, Republic of

    ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concent of luxury pre-a-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fasion and revolutionized the scoio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continuous to position the house at summit of the luxury universe. Today, Saint Luarent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewerly, scarves, ties and eyewear.

    This position demonstrates with the most proactive mindset around saint Laurent Digital Ecosystem to execute the marketing and communications of the timely brand message through various touch points and be able to deliver the micor breifs based on the given strategy and brand or campaign brief.


    Social Platforms & Advertisement

    • Management of Paid Search, Social Media account (Kakao) working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches, providing agency with KPI targets & optimizing on a weekly basis
    • Development of SEO, Social Media strategy & optimization to maximize organic visibility within Naver and potential search platforms
    • Support email marketing strategy aligned to central & local needs, targeting & segmenting, support with planning and AB testing
    • Support the team to build & send marketing emails
    • Driving quality traffic to the website through Search & CRM
    • Management of Paid Search, working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches, providing agency with KPI targets & optimizing on a weekly basis


    • Play a key role in animating our digital marketing, partnering with the stores to ensure optimized and aligned client experience
    • Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programs to drive an omnichannel mindset and digital adoption
    • Implement drive to store initiatives, including events, pop-ups and clienteling appointments  

    Analytics & Insights

    • Support weekly & monthly trade analytics to derive opportunities & actions using sales data & google analytics
    • Ad-hoc analytics when needed to support business priorities, to articulate client experience, and e-commerce analytics to report on delivery methods
    • Support Client Services with sales analysis and insights to direct attention to opportunities
    • Reporting actions synthesized to clearly communicate performance & actions to wider retail business

    Third parties Management

    • Ownership of third-party digital presence, ensuring an elevated and brand lead experience to drive engagement to the brand with drive to store KPIs
    • Managing relationships, sharing performance, and partnering closely with store teams to optimize the platforms
    • Developing third party presence to introduce new innovative partnerships


    • Degree holder or equivalent in marketing, communication or related disciplines
    • Minimum 5 years of proven experience in the field of Public Relations, possess good relationship with media, influencers and celebrity managements
    • Entrepreneurial, results driven, self-driven, strong communication, proactive, innovative
    • Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
    • Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends
    • Experience in brand lead digital marketing, Paid Search, SEO and Kakaotalk channels
    • Knowledgeable on how to measure an e-commerce business, ability to synthesizing actionable insights
    • Strong analytical skill set, able to find the story in big data
    • Expertise in Google Analytics  
    • Excel skills are key
    • Focus on Client Experience
    • Thrives in high performance environments, with a joyful team spirit
    • Fluent in English

    Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

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