BALENCIAGA - Global direct Marketing Intern - July 23 (F/H)

Global direct Marketing Intern

YOUR OPPORTUNITY:

Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Global CRM Campaign Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools in order to recruit new clients and upgrade the existing ones.

YOUR RESPONSABILITIES

• Collaborate with regional Client Engagement teams to drive client retention at a global level
• Support the Direct Marketing activities, make sure it is in line with Balenciaga DNA
• Monitor Direct Marketing, Lifecycle and Clienteling activities to ensure client satisfaction and engagement

Direct Marketing:

Interacting constantly with Merchandising, Digital, Image, Ecommerce and Product departments, in order to:

• Support the definition, update and sending of the Direct Marketing channels calendar
• Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level
• Collect feedback to consolidate Local requests from regions and Global requests from HQ
• Define relevant client targets in line with the criteria shared by HQ or target files provided by regions
• Support benchmarking activities on a monthly basis

Clienteling:

• Collect local one to one Clienteling task requests, prepare briefs, liaise with the agency and regions to coordinate task delivery
• Prepare one to one Clienteling task pushes following the Global Marketing Calendar
• Help in developing retail marketing tools to support sales associates, including product catalogs and digital store invitation

Lifecycle programs:

• Update existing lifecycle programs with the latest content
• Coordinate asset requests and delivery with Image department
• Ensure the flawless execution of client journeys
• Monitor the impact of lifecycle program initiatives in terms of client engagement and ROI  
• Provide qualitative feedback and improvement solutions

YOU ARE:

• Very high attention to details
• Well organized and flexible, able to deal with last minute requests
• Proactive, Reactive and Curious
• Quick learner in an intercultural context
• Good understanding of luxury industry
• Previous experience in campaign management, digital or Salesforce Marketing Cloud is a plus
• Good Excel and PowerPoint knowledge
• Fluent in English

Why work with us?

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.