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BALENCIAGA - Global direct Marketing Intern - July 23 (F/H)

Balenciaga - Student (Fixed Term) (Trainee)
Paris - France

About us Cristóbal Balenciaga founded the House in 1917 in his home of Spain. In 1937, he established the brand in Paris, designing its collections there until 1968. Cristóbal Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as “The Couturier of the Couturiers” by Gabrielle Chanel. The ultra-modern shapes were trademarks of the house. While the brand’s identity is firmly rooted in its highly conceptual prêt-à-porter collections, its leather goods, footwear, and accessories experience worldwide success as well. Among the archetypal products of the House are its handbag collections. A new focus on the development of Balenciaga ready-to-wear collections for men was quickly established as highly successful.  Since October 2015, Demna has designed both men’s and women’s collections as the artistic director. The Balenciaga House, part of the Kering group since 2001, is one of the most influential names in fashion.

Global direct Marketing Intern


Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Global CRM Campaign Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools in order to recruit new clients and upgrade the existing ones.


  • Collaborate with regional Client Engagement teams to drive client retention at a global level
  • Support the Direct Marketing activities, make sure it is in line with Balenciaga DNA
  • Monitor Direct Marketing, Lifecycle and Clienteling activities to ensure client satisfaction and engagement

Direct Marketing:

Interacting constantly with Merchandising, Digital, Image, Ecommerce and Product departments, in order to:

  • Support the definition, update and sending of the Direct Marketing channels calendar
  • Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level
  • Collect feedback to consolidate Local requests from regions and Global requests from HQ
  • Define relevant client targets in line with the criteria shared by HQ or target files provided by regions
  • Support benchmarking activities on a monthly basis


  • Collect local one to one Clienteling task requests, prepare briefs, liaise with the agency and regions to coordinate task delivery
  • Prepare one to one Clienteling task pushes following the Global Marketing Calendar
  • Help in developing retail marketing tools to support sales associates, including product catalogs and digital store invitation

Lifecycle programs:

  • Update existing lifecycle programs with the latest content
  • Coordinate asset requests and delivery with Image department
  • Ensure the flawless execution of client journeys
  • Monitor the impact of lifecycle program initiatives in terms of client engagement and ROI  
  • Provide qualitative feedback and improvement solutions


  • Very high attention to details
  • Well organized and flexible, able to deal with last minute requests
  • Proactive, Reactive and Curious
  • Quick learner in an intercultural context
  • Good understanding of luxury industry
  • Previous experience in campaign management, digital or Salesforce Marketing Cloud is a plus
  • Good Excel and PowerPoint knowledge
  • Fluent in English

Why work with us?

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

  • Full time
  • Europe
  • France

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