DODO CRM & Clienteling (Curricular Internship)

You will join the CRM & Clienteling team supporting the execution of DoDo’s client‑centric strategies. This role offers exposure to CRM analytics, clienteling processes, newsletter operations, and cross-functional coordination with brand, commercial teams and external partners.  

In this strategic role, you will be responsible for:
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1. Tracking, Monitoring & Reporting

• Support regular monitoring of CRM KPIs, segmentation performance, and clienteling activity.
• Assist in consolidating weekly and monthly reports and extracting insights to support decision‑making.
• Contribute to the analysis of campaign results, CRM KPIs, and actionable takeaways for key markets.

2. One to One/One To Many Calendar & Content Coordination

• Support the management of the O2O/O2M calendar, ensuring timely preparation and alignment of materials.
• Coordinate with external agencies and suppliers for asset delivery, layout checks, translations, and approvals.
• Gather and consolidate feedback from internal stakeholders to refine future communications.

3. Presentation & Slide Creation

• Assist in building high-quality, brand‑aligned presentations for internal meetings, reporting sessions, and management updates.
• Help transform data and qualitative inputs into clear, visual, and strategic storytelling.

4. Salesforce Clienteling App Support

• Support the daily management of the Salesforce clienteling app, used by retail teams to drive personalized client interactions.
• Assist with:
  • Data checks, contact updates, and accuracy controls.
  • Monitoring clienteling KPIs tracked through the Salesforce environment.
  • Uploading or validating clienteling assets (scripts, actions, templates).
  • Collecting store feedback on usability, performance, and needed improvements.
• Collaborate with the retail teams to ensure proper adoption across stores and alignment with global guidelines.
• Help troubleshoot operational issues by liaising with internal stakeholders and external partners when needed.

What would you learn

• How a luxury brand designs and executes CRM and clienteling strategies.
• Hands‑on experience with Salesforce‑based clienteling tools and CRM reporting.
• Cross-functional collaboration with Brand, Retail, E‑commerce, and agencies.
• Effective communication through clear data visualization and storytelling.
• Best practices in newsletter operations, content coordination, and clienteling strategies

How can you contribute

• Currently studying Marketing, Economics, Communication, or a related field.
• Professional experience gained in the role, preferably within high-end jewelry/accessories Brands (internship experience considered)
• Strong analytical mindset, with attention to detail and a proactive attitude.
• Proficient in Excel and PowerPoint; experience with CRM platforms (Salesforce) is a plus.
• Highly organized, able to manage multiple tasks and deadlines.
• Team player with great communicational skills
• Excellent spoken and written English and Italian

• Passionate about luxury, customer experience, and data‑driven engagement.