MCQUEEN Global Media & Performance Marketing Manager

Job Title: Global Media & Performance Marketing Manager
Reporting to: Global Head of Media & Digital Communications
Location: London HQ

McQueen is a British luxury fashion house founded by Lee Alexander McQueen in 1992. In 2001, the house joined the Kering Group and, since December 2023, is under the creative direction of Seán McGirr. 

McQueen is distinctive for an expression of individuality, subversive strength and raw power. With a design studio and atelier based in London, the house is known for uncompromising quality and creative vision. 

At McQueen, we live and breathe a culture defined by our key Behaviours:

•Empowerment – We empower our team and peers, providing unwavering support to ensure everyone can thrive; this means giving support to your team and those you are working with to succeed. 
•Teamwork – We put an emphasis on Teamwork; this means working together as a collective to achieve shared goals.
•Respect – We value respect, treating everyone with dignity and showing genuine appreciation for their efforts: this means treating everyone equally. 
•Kindness – We believe kindness is integral to everything we do; this means demonstrating compassion and empathy towards others.  

Role and mission 
We are seeking a highly driven, strategic and analytically rigorous Global Media & Performance Marketing Manager to join the Global Marketing & Communications team. 

This is a critical, high-impact role responsible for leading the end-to-end development and execution of global paid media strategies across brand and performance, spanning offline and digital channels. The objective is to drive brand desirability at scale while delivering measurable commercial outcomes across e-commerce and retail. As the global owner of paid media, this role sits at the intersection of owned, earned, paid and shared ecosystems, ensuring media strategies are fully integrated, aligned and contributing to a cohesive global go-to-market approach.

The successful candidate will bring strong seniority, autonomy and strategic judgement, capable of owning day-to-day execution and long-term planning, while operating in close partnership with the Global Head of Media & Digital Communications to ensure alignment at the highest level. Collaboration, cross-functional influence and alignment across teams and markets (EMEA, AMER & APAC) are essential. This role requires a rare combination of brand storytelling and performance discipline, analytical depth, and hands-on execution, within a fast-paced and demanding luxury environment.

How You Will Contribute:

Global Media Strategy & Activation

•Own the end-to-end development and execution of the full-funnel global media strategies across OOH, Print, Paid Social (Meta, TikTok, LinkedIn, Snapchat), Programmatic & Display, PPC & Affiliates, Retargeting & Performance-driven activations. 
•Lead day-to-day media operations, ensuring all campaigns are strategically sound, executed with precision, and optimised continuously against KPIs (brand impact, traffic, engagement, conversion, ROI, acquisition). 
•Partner with media agencies to ensure global strategy is clearly defined and upheld, and local market adaptations are relevant without compromising brand consistency.
•Own media planning and budget allocation, dynamically optimising investments based on performance and business priorities, in close partnership with the media agency and Global Head of Media & Digital Communications.
•Oversee end-to-end execution workflows from production to deployment across digital (paid social, programmatic, display), print and OOH channels in close coordination and collaboration with internal teams, production partners and agencies. 
•Act as the final driver of media readiness, delivering fully developed, decision-ready plans for leadership review and approval.
•Lead Paid Social strategy and execution globally, including audience segmentation and targeting, budget allocation and funnel structure, creative and messaging alignment with Image, Editorial and Social teams, Product & Merchandising alignment. 
•Drive new customer acquisition strategies while maintaining brand equity and positioning. 
•Act as global lead across media agencies, platform partners (Meta, Google, TikTok, Snap, LinkedIn, etc.), offline media owners (Condé Nast, JCDecaux, etc.), and Strategic commercial partners (Global Blue, Amex). 
•Drive alignment across regional teams (EMEA, AMER, APAC) and internal functions (E-Commerce, CRM, Social Media)
•Ensure China ecosystem alignment, working closely with local teams across Weibo, WeChat, RED, Tmall, and other media channels maintaining global consistency while respecting platform nuances. 

Performance Marketing

•Own performance marketing ecosystem (PPC, affiliates, retargeting) working closely with E-commerce to deliver against revenue and ROI targets; forecast and dynamically optimise investment allocation. 
•Partner closely with PPC, Affiliate and Email Retargeting agencies to define performance strategies, oversee day-to-day optimisation, and identify opportunities to improve ROI.
•Manage global performance marketing budgets, including forecasting, pacing and dynamic reallocation. 
•Identify and scale high-value partnerships (affiliates, card-linked offers, third-party platforms) to extend reach and drive incremental growth. 
•Review keywords and ad copy, liaising with the E-commerce team for alignment, ahead of campaign launches.
•Collaborate with SEO, CRM and E-Commerce teams to support traffic growth, onsite optimisation (CVR), and customer retention initiatives. 
•Grow and nurture relationship with affiliate partners and publishers.  
•Oversee product feed management for key channels, ensuring accurate product visibility, feed optimisation and performance improvements. 
•Manage tech stack integrations across performance marketing (feeds, tracking, consent, where applicable).
•Collaborate with the CRM team to ensure alignment of strategies across the company encouraging new client acquisition, customer retention and loyalty.
•Work closely with Global Blue, Amex, and other partners to help drive store traffic driving activities and grow McQueen’s retail footprint and customer acquisition strategies across card-linked offer activities. 

Measurement, Analytics & Insights + Reporting

•Own media performance measurement frameworks including attribution, incrementality testing, brand lift and effectiveness studies. 
•Leverage GA4, Tableau, and Power BI and platform data to analyse performance across channels and markets, translate retail and e-commerce data into clear, actionable strategic insights. 
•Monitor omnichannel impact, connecting media performance to e-commerce outcomes (traffic, conversion, revenue) and retail performance (store traffic, AOV/ATV, sales).
•Lead go-to-market media launch planning decks, paid media post-campaign analysis and executive reporting for senior stakeholders and group with clear storytelling, insight-driven recommendations and strategic implications. 

Governance, Budget, & Team Management

•Own global media budget tracking, forecasting and reconciliation in partnership with Finance and leadership. 
•Ensure strong operational governance across agency management, processes and financial control. 
•Manage, nurture, mentor and develop Digital Marketing & Media Coordinator, ensuring high standards of execution while supporting development and learning. 
•Work in close partnership with the Global Social Media Manager, especially across paid/organic social synergies. 

Required Skills & Expertise

•7+ years’ experience in a similar brand-side or media-agency role, ideally within luxury fashion.
•Strong expertise across both offline and online channels (Paid Social, Display, Programmatic, PPC, Affiliates, and Email). 
•Strong understanding of full-funnel strategy, omnichannel consumer journeys and advanced measurement methodologies. 
•Demonstrated ability to operate both strategically and hands-on, manage complexity across multiple markets and stakeholders, translate data into clear business decisions. 
•Strong knowledge of global media ecosystems, including China (Weibo, WeChat, RED, Tmall, QQ, Meitu, Douyin etc.). 
•Proficiency in analytics and reporting platforms including Google Analytics (GA4) and media platform reporting tools (Google Ad Manager, Meta Ads Manager, etc.). 
•Excellent stakeholder management and communication skills, with ability to influencer at senior levels. 
•Experience managing multiple media agencies and external platform partnerships. 
•Highly organised, detail-oriented and comfortable operating in a fast-paced, high-pressure environment. 
•Degree in a related discipline 

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.