The Assistant Store Manager is a professional in the fashion industry, and a general director of the store, who is responsible for promoting brand engagement and loyalty to clients, in particular VICs and VVICs, in order to guarantee store business goals. He/she is accountable for sustaining the brand image, achieving sales and KPIs goals, managing the store team, recruiting, retaining and developing clients, and guarantees compliance with all processes and guidelines set by the brand in order to bring the store to its full potential. He/she is accountable for being the Balenciaga benchmark (excellent standards) in his Country.

A BUSINESS DEVELOPER

• Define, execute and monitor the store action plan to achieve sales targets and KPIs
  • Define targeted quantitative and qualitative goals and ensure they are achieved
  • Implement action plans and follow-up
  • Analyze the results: daily, weekly, monthly and set up constant assessments
  • Focus on key KPIs and create a strong store culture and storytelling approach
• Understand and monitor constantly local business environment including market trends and competition
  • Keep relevant with market and fashion trends & share with store team
  • Integrate/adapt insights in store action plan
• Define constantly opportunities for growth and execute actions accordingly
• Communicate high quality relevant feedbacks and report Retail Head and/or store team

A TALENT LEADER AND DEVELOPER

• Create and maintain a positive work environment, consistent with Balenciaga behaviors
• Provide a clear vision and goals for the team and for the individuals
• Identify, attract, recruit, develop and retain talent
  • Consistently recruit top talent in partnership with the Human Resources
• Create development plans for store management and store teams, ensure professional growth via training and coaching
  • Ensure professional growth and training of the store team with a coaching approach, by constantly stimulating them to be up-to-date in the Fashion industry
  • Provide structured feedback on a regular basis and provide coaching consistently to direct reports
  • Manage individual performance review at least twice a year
• Motivate and challenge store management and store teams on a regular basis and organize qualitative time with the team

A BRAND PROMOTER (CLIENTS)

• Behave as a Balenciaga Ambassador, sustain and promote the culture of the brand internally and externally
  • Embody constantly Balenciaga codes and engage local people with the brand
• Ensure Balenciaga Signature and Client experience are executed and consistent over time
  • Store according to the Company directions
  • Ensure that the store image in line with corporate standards
  • Ensure store team works according to the standards
  • Ensure that team behaviors are consistent with the standards of Balenciaga services, image and values
• Lead by example conveying Balenciaga behaviors towards clients
• Know his/her clients and prospects (quantitative and qualitative) to define action plans
• Attract and recruit new clients from personal network and external partners
• Develop clienteling mindset and client's loyalty and retention from beginners to VICs
• Oversee the clienteling approach
• Ensure that the qualitative standards required by our brand are maintained
• Ability to engage VIP and celebrities

A PROCESS MANAGER

• Ensure that all the processes are following legal, safety, security, internal requirements, sustainability and HR guidelines
  • Achieve and authorize planning, organize and plan the activities providing available resources to manage the expected workload
  • Apply all the necessary golden rules to ensure the safety of both store team and clients
  • Supervise warehouse stock and verify that it is in line with the Store’s sales potential and report to Merchandising Retail at Headquarters accordingly
  • Take all the necessary measures to guarantee the safety of the products and all valuable materials in the store along with the Warehouse
  • Ensure that the packaging and positioning of the product are coherent to the protection of corporate assets
• Ensure execution of Retail Excellence guidelines in the store: front of house, back of house,

Team

• Supervise inventory activities and warehouse stock and report immediately any discrepancies
• Challenge and improve current processes sustaining the growth and ensure efficiency and effectiveness