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08/14/2026
BOTTEGA VENETA - Head of Digital Marketing
Bottega Veneta - Fixed Term (Fixed Term)
Shanghai - Mainland China
About us
Bottega Veneta ‒ Inspiring individuality with innovative craftsmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.
- Develop & implement China’s Digital & Social Marketing strategy & plan in line with Global Brand vision.
- Lead and drive the digital/social strategies and the operations of Bottega Veneta China’s owned social platforms (OA).
- Set clear annual objectives & annual digital/social KPIs for each Brand OA platform & media and ensure weekly monitoring and report.
- Establish annual social marketing content plan & calendar that achieves KPIs and social SOV.
- Explore and be up to date with latest online behavior & insights, social trends & new social platforms to identify strategic digital/social opportunities for Bottega Veneta China.
- Analyze market intelligence (technology / competitors).
- Monitor competitors’ monthly social digital activities. Provide competitive analysis and suggested action plan.
- Collaborate closely with global integrated marketing stakeholders and implement digital /social strategies in compliance with global direction and maximize the impact of digital/social communications in relation to marketing and new digital media;
- Develop, implement and manage digital marketing campaigns & events to promote brand awareness, image and a consistent messaging across the digital space and to maximize business potential;
- Establish, lead and execute digital campaign briefs with clear KPIs and follow up.
- Work together with Global Integrated Marketing team on each campaign action plans, implementation and measurement.
- Responsible in leading social influencers programme. Build strong & solid relationships, connection, and communication with digital publishers; Content Creators (KOL & KOC) to maximize brand, product and event exposures & amplification.
- Ensure product features, topics/angles and brand story in communications are in-line with Bottega Veneta brand tonality, all visibility and Word of Month for the brand is optimized.
- Manage and control all digital/social agency, production & advertising budgets.
- Work with agency to provide weekly OA platform performance and quarterly / mid-year / yearly media competition review, Market research and evaluate investment result
- Conduct digital marketing proposal, recaps and reports;
- Provide creative brief, copywriting and track media performance for analysis;
- Digital Marketing related training and sharing:
- Act as a point of coordination for digital training to enable the China organization to acquire necessary skills and knowledge.
- Keep up-to-date with current developments and trends in digital capabilities and industry knowledge.
- Facilitate knowledge sharing within China organization, to and from other regions of the world.
- Present digital marketing solutions to all levels of an organization and add credibility to digital sales opportunities.
- Supervise Digital Agencies, Advertising Agency and conduct monthly Report, Media Report, Competitors’ report
- Perform as a liaison among brand, agency and media.
- Monitor budget control.
- Conduct Monthly Social Digital Marketing Calendar, and Budget Presentation.
- Team Management & Leadership
- Lead, monitor, motivate and coach the marketing force to ensure the functional objectives are achieved.
- Grow, nurture and guide the digital marketing team members to excel into their next career path.
- Other related ad-hoc projects and tasks.