KERING EYEWEAR Trade Marketing Executive

Your Opportunity

The Trade Marketing Executive will be responsible for supporting the planning and execution of localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across the Japanese market, in alignment with Kering Eyewear's brand strategies and marketing guidelines.

How You Will Contribute

• Support the planning, execution, and coordination of BTL (Below-the-Line) marketing activities in collaboration with the Trade Marketing Manager, VMD team, and other cross-functional teams.
• Develop and implement channel-specific and brand-specific marketing initiatives, including promotions, events, and trade marketing programs tailored to the Japanese market.
• Develop, execute, monitor, and follow up on marketing action plans in line with brand strategy, approved budgets, and brand guidelines.
• Conduct regular market visits to identify business opportunities, growth potential, competitive activities, and market trends.
• Track and evaluate marketing activities, including effectiveness and ROI analysis.
• Manage POP materials, including demand planning, forecasting, distribution, and retail execution across all brands and assigned customers.
• Support marketing budget management and monitor spending and ROI.
• Work closely with the Trade Marketing Manager, local Marketing team, APAC Marketing team, Sales, VMD, Training, and other cross-functional teams.
• Coordinate with suppliers and external partners to ensure timely and effective project execution.
• Support the Sales team in securing in-store visibility and space share, while ensuring premium brand presentation standards.
• Support the Sales team in preparing for customer meetings and buying days.
• Work closely with the Training team to support brand training initiatives and communicate brand vision and strategy to internal and external stakeholders.
• Support other ad hoc projects and assignments based on business needs

Requirements

• Minimum 5 years of experience in Trade Marketing, Sales Support, or a related field
• Business-level English proficiency
• Advanced proficiency in Microsoft Office applications
• Strong project management skills
• Strong cross-functional collaboration skills
• Entrepreneurial mindset with a proactive approach to problem solving
• Strong commercial awareness and analytical mindset
• Excellent communication and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and relationship-building skills
• Excellent project execution skills

Preferred Qualifications

• Experience in luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods industries
• Experience managing projects from planning through execution within a multinational organization
• Proficiency in CAD, Vectorworks, Adobe Illustrator, and Adobe Photoshop