PUMA® extends Contract with Swedish Athletic Association

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    • PUMA® extends Contract with Swedish Athletic Association
    Monday, February 11, 2008

    PUMA® extends Contract with Swedish Athletic Association

    Swedish Athletics Federation and PUMA Sign New Long Term Agreement until 2012

    Stockholm, Sweden, February 13, 2008 - Sportlifestyle company PUMA® announced today that the contract with the Swedish Athletic Association, which was initiated in January 2005, has been extended beyond the London Olympics in 2012. Under the agreement, PUMA will remain the official apparel and footwear supplier for all Swedish teams competing at major sporting events, including the Beijing Olympics this summer, until the end of 2012.

    “The cooperation with our Swedish partner has been a great success,” General Manager PUMA Nordic AB Ulf Kinneson said. “We are very pleased to extend our contract, keeping the Swedish team in our athletics portfolio as this further strengthens our positioning as one of the leading running brands."

    With outstanding athletes such as 400-meters sprinter Johann Wissman, high-jumper Linus Thornblad and 100-meter-hurdles athlete Jenny Kallur, the Swedish team has scored impressive results in recent years. At the 2004 Olympic Games, Sweden took home three athletics gold medals in men’s high jump, men’s triple jump and the women’s heptathlon.

    “The Swedish Athletic Association is very pleased that our successful relationship with PUMA as our official supplier will continue in the next years to come,” said Yngve Andersson, President of the Swedish Athletic Association.

    The 2008 Olympics in Beijing this August will be the next major event where PUMA will provide the Swedish athletes with innovative shoes, apparel and equipment to guarantee the perfect starting position for success.


    PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com.


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