BOTTEGA VENETA - Head of Marketing

•    Develop & implement China’s Digital & Social Marketing strategy & plan in line with Global Brand vision.
•    Lead and drive the digital/social strategies and the operations of Bottega Veneta China’s owned social platforms (OA).
•    Set clear annual objectives & annual digital/social KPIs for each Brand OA platform & media and ensure weekly monitoring and report. 
•    Establish annual social marketing content plan & calendar that achieves KPIs and social SOV.
•    Explore and be up to date with latest online behavior & insights, social trends & new social platforms to identify strategic digital/social opportunities for Bottega Veneta China.
•    Analyze market intelligence (technology / competitors). 
•    Monitor competitors’ monthly social digital activities. Provide competitive analysis and suggested action plan.
•    Collaborate closely with global integrated marketing stakeholders and implement digital /social strategies in compliance with global direction and maximize the impact of digital/social communications in relation to marketing and new digital media;
•    Develop, implement and manage digital marketing campaigns & events to promote brand awareness, image and a consistent messaging across the digital space and to maximize business potential; 
•    Establish, lead and execute digital campaign briefs with clear KPIs and follow up. 
•    Work together with Global Integrated Marketing team on each campaign action plans, implementation and measurement.
•    Responsible in leading social influencers programme. Build strong & solid relationships, connection, and communication with digital publishers; Content Creators (KOL & KOC) to maximize brand, product and event exposures & amplification.
•    Ensure product features, topics/angles and brand story in communications are in-line with Bottega Veneta brand tonality, all visibility and Word of Month for the brand is optimized.
•    Manage and control all digital/social agency, production & advertising budgets. 
•    Work with agency to provide weekly OA platform performance and quarterly / mid-year / yearly media competition review, Market research and evaluate investment result 
•    Conduct digital marketing proposal, recaps and reports;
•    Provide creative brief, copywriting and track media performance for analysis;
•    Digital Marketing related training and sharing:
-    Act as a point of coordination for digital training to enable the China organization to acquire necessary skills and knowledge.
-    Keep up-to-date with current developments and trends in digital capabilities and industry knowledge.
-    Facilitate knowledge sharing within China organization, to and from other regions of the world.
-    Present digital marketing solutions to all levels of an organization and add credibility to digital sales opportunities. 
•    Supervise Digital Agencies, Advertising Agency and conduct monthly Report, Media Report, Competitors’ report
•    Perform as a liaison among brand, agency and media.
•    Monitor budget control.
•    Conduct Monthly Social Digital Marketing Calendar, and Budget Presentation.
•    Team Management & Leadership
-    Lead, monitor, motivate and coach the marketing force to ensure the functional objectives are achieved.
-    Grow, nurture and guide the digital marketing team members to excel into their next career path.
•    Other related ad-hoc projects and tasks.