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ALEXANDER MCQUEEN Public Relations and Marketing Manager, Hong Kong, Macau & Taiwan

Alexander McQueen - Regular
Kowloon - Hong Kong SAR

Alexander McQueen is renowned for its unbridled creativity and the brand today has become synonymous with modern British couture. Since her appointment in 2010 as Creative Director, Sarah Burton has produced critically acclaimed collections with a focus on handcraft and artisanal techniques. Her ability to marry the design codes of the house with lightness and her own feminine touch has brought a new and personal aesthetic Part of the Kering portfolio of brands, Alexander McQueen has expanded internationally through both wholesale and retail channels in the past few years, strengthening its positioning within the luxury sector. With a total network of over 60 directly-operated Alexander McQueen stores and a strong presence in the world’s most prestigious department stores, the brand’s iconic status continues to grow across the world.


To be primarily responsible for development and execution of the public relations and marketing strategies for Hong Kong, Macau and Taiwan.


  • To lead public relations and marketing functions from planning through execution in Hong Kong , Macau and Taiwan with support also to Southeast Asia & Oceania
  • To develop and implement effective PR strategy on seasonal launches and global PR initiatives in the aim of achieving positive brand building
  • To organize marketing activities and events such as seasonal trunk show, season launch event, and special collaboration projects
  • Manage press events such as press day, PR events and Paris/Milan fashion week particulars
  • To explore collaboration with external parties, landlords to enhance the House’s reach and develop specific marketing initiatives
  • To maintain close relationship with media, ensuring the quality on all press coverage is in accordance with the House’s guideline, and execute special projects with both on/off line media
  • To adapt press materials from HQ for local media and strategize PR initiatives on right media for different product lines
  • To closely monitor competitors’ activities and generate reports on regional market intelligence and PR monitoring
  • Actively monitoring social media scene, develop and work on relationship with KOL to secure stable social media coverage for the brand regionally
  • To work closely with landlords to execute ongoing integrated programs and initiatives through marketing, digital, and events
  • Occasion travel is required


  • Bachelor Degree holder or above in marketing and communications or related discipline
  • Minimum 8-year of relevant experience with exposure in luxury industry is preferred
  • Extremely well-organised
  • Excellent analytical and problem solving skills
  • Excellent communication, interpersonal and presentation skills
  • Comfortable working under tight deadlines and on multiple projects simultaneously
  • Creative, organize, proactive and able to work within a fast-paced, dynamic, team-oriented environment
  • Computer literate, including excellent knowledge of Microsoft Office
  • Fluent in written and spoken English with Cantonese and/or Mandarin is a plus
  • Full time
  • Asie
  • Hong Kong SAR

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