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    11/06/2026

    SAINT LAURENT Marketing Manager

    Saint Laurent - Regular
    Tokyo - Japan

    ✓ Set up and Develop proper Marketing oriented department in Saint Laurent Japan (60% digital focus) ✓ Annual local marketing calendar development and execution ✓ Build relationship between HQ counterpart and download global strategy ✓ Market update to HQ, in order to share the local situation and trend to adjust global strategy which can also meets local need ✓ Plan 360 / Cross media strategy and over view the performance 1. Maximize SOV, Awareness, and bring impact 2. Transform awareness to purchase interest = traffic to stores (offline / online) ✓ Bring impressions but also image ✓ Create Saint Laurent momentum by Campaign ✓ Develop new media idea（Innovative and disruptive campaigns） ✓ Local adaptation of global digital and data roadmap ✓ Global Media Budget management ✓ Media agency management to maximize their performance / support ✓ Main contact with local Media partners (online & offline) ✓ Timeline management to deliver campaign on time ✓ Team leadership to build and lead a high-performance, engagement team, coaching and mentorship to team members. ✓ Competitors watch

    【PRINT】         

    DESIRABILITY AND ICONIC DIMENSION  

    ✓          Be creative and look into the best performance investment style on print

                  1. to build on the brand singularity and identity

                  2. secure necessary SOV (considering PR coverage impact)

    ✓          Annual planning and execution (Work closely with Communication team)

                 

    【OOH】            

    INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT           

    BOOST THE TRAFFIC TO STORE (Offline / Online)

    IDENTIFY BRAND VISION, REINFORCE THE IMAGE AND THE BRAND DNA     

    ✓          Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,)

    ✓          Drive direct traffic to store (Work closely with Retail team to meet retail calendar)

    ✓          Support the business on specific range of products

    ✓          Annual planning and execution (Work closely with Retail /MD team)

    ✓          Compete competitors with strategic buying,  by work closely with agency

    ✓          Exploring more experiential and « out of the box » OOH especially for Special projects

                 

    【DIGITAL MEDIA】       

    Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE

    ✓          Drive traffic to the brand website (create peak / momentum)

    ✓          Increase viewability, SOV, search numbers on digital platform

    ✓          Fine tune audience, high potential customers

    ✓          Identify brand character and positioning

    ✓          Work closely with H.Q. to acerate better performance of Central Paid Media buys

                 

    【OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X)】          

    ✓          Richen the contents and make it attractive media

                  1. Contents development (Visual, text)

                  2. Annual posting calendar planning and execution

                  3. Increase local related contents to gain engagement between followers

    ✓          Increase followers to have bigger reach

    ✓          Plan / Develop / use the platform as CRM / Semi- Conversion platform

    THE SUCCESSUFUL APPLICANT

    ✓          Minimum 10 years experience at Marketing / Communication / Advertising

    ✓          Minimum 5 years experience in Digital (AD, Ownedmedia running)

    ✓          EC / WEB direction experience is advantage

    ✓          Experience in Luxury industry as an advantage

    ✓          Language : Japanese (Native + copy writing skill as advantage), English (Business)

                 

    ✓          Presentation Skill : will be required to make new things happen.

    ✓          Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy

    ✓          Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy.

    ✓          Open and accessible personality, Positive, Proactive and Creative thinker

    ✓          Communication skill to withdraw the information from H.Q., agency and stakeholders.

    ✓          Industry Knowledge : Knowing general media , industry trends and best practices to be competitive

    ✓          Budget management : Effective allocation, cost estimation

    ✓          Team management

    ✓          International experience as a must

    ✓          Full funnel experience as a must

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