KERING Head of Marketing Effectiveness

Your opportunity

Kering has developed a Marketing effectiveness framework, primarily focused on Marketing Mix Modeling (MMM), which you will be responsible for developing and accelerating further. You will be embedded in the Group Marketing team, reporting to the Media & Marketing Effectiveness Director, and operating at the intersection of marketing, data, and technology.

Lead the vision, roadmap, and deployment of the Group's MMM framework, driving data-informed spend reallocation decisions and demonstrating the business impact of marketing investments on traffic, sales, awareness, and brand desirability across brands, countries, and partners. Own and scale the team's modeling capabilities — with a strong focus on Media Effectiveness — bringing an agile, fast-cycle, test & learn approach enhanced by AI, and ensuring results are mutualized and integrated into the Group's Marketing dashboard.

How you will contribute

MMM Vision, Roadmap & Modeling

Define and own the strategic vision and roadmap for the Group's MMM framework, ensuring it stays best-in-class and scales effectively across markets and brands.

Drive the MMM team and oversee the development, calibration, and continuous improvement of models, ensuring statistical rigor and business relevance.

Translate model outputs into clear, actionable spend reallocation recommendations, balancing short-term sales impact with longer-term brand awareness objectives.

Extend modeling coverage beyond core media to CRM, e-commerce and other marketing key strategic areas.

Scaling, Mutualization & Integration

Build scalable processes and frameworks that allow the team to serve a growing number of brands, countries, and partners without linear increases in resources.

Drive the mutualization of results across brands and markets, capturing synergies and shared learnings across the Group.

Ensure MMM and effectiveness results are properly integrated into the Marketing dashboard, making them a consistent, accessible reference for decision-making across the organization.

Track & measure direct impact of spend reallocations with regular refreshes and effectiveness continuous tests & reportings (implementation of digital incrementality tests, golden rules etc)

Manage Group measurement tools contracts (scope, maintenance, reporting, etc.).

Acceleration & Innovation

Lead the transition toward a more agile, faster-cycle modeling approach, reducing time-to-insight without compromising quality.

Identify and implement AI/ML-driven tools and methods to accelerate modeling, scenario simulation, and analysis production.

Business Partnership & C-Level Engagement

Prepare and deliver presentations to C-level stakeholders (CMO, CFO, CDO, GMs etc), framing insights and recommendations to support strategic decision-making.

Deliver regular and ad hoc analyses on marketing effectiveness for brands, countries, partners, and cross-functional marketing teams (media, CRM, e-commerce, etc.).

Act as a trusted advisor to brand and marketing teams, translating complex model outputs into clear narratives and recommendations for non-technical stakeholders.

Partner with Media, Marketing Performance, and Data teams to ensure consistency and alignment of measurement approaches across the Group, including with other key Marketing functions.

Team Management

Manage and develop the team (Media Effectiveness Manager, data scientists / analysts) fostering technical excellence and a strong business mindset across both functions.

Set priorities and ways of working that balance rigor, speed, and stakeholder responsiveness.

Foster cross-functional team & project mode ways of working

Why work with us?

15+ years of experience in marketing analytics, econometrics, or data science, with significant, hands-on experience in Marketing Mix Modeling

Visionary profile who has already led the internalization & scaling of MMM capabilities in another organization, in a very fast & agile way.

Strong experience in Marketing & Media effectiveness, with solid understanding of performance metrics

Strong influencing and presentation skills, with the ability to simplify complex quantitative insights into clear, decision-ready narratives that drive results with C-level stakeholders (CMO, CFO, CDO, GM etc).

Proven experience managing and developing a technical team, with strong ability to manage and grow technical skills (data scientists, analysts, managers).

Familiarity with AI/ML tools and their application to accelerate analytical workflows.

Used to cross-functional teamwork & project mode ways of working

Experience working in a global complex environment (multi-brand, multi-country, with group dynamic ideally)

Fluent English; French & Italian a plus.

Kering is committed to diversity and inclusion and to providing equal opportunities in employment. We believe diversity in all its forms – disability, age, color, ancestry, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, religion – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.