GUCCI Vice President, Digital Business

Role Mission

The Vice President, Digital will lead the Gucci Americas digital business strategies. Responsibilities include the development and optimization of the digital retail, digital marketing, and digital operations functions.

The Vice President, Digital Business will ensure strategic implementation of digital content, merchandising, marketing, and digital client experience in partnership with the Worldwide global digital partners.

The Vice President, Digital ensures that the online experience is aligned transversally with Retail, to deliver consistent brand and coordinated experiences between the channels.

Cross functional partners include Marketing and Communications, Merchandising, Retail Excellence, Client Services Client Engagement.

Key Accountabilities

Digital Marketing

• Direct and manage digital marketing team and facilitate collaboration between the Americas and Worldwide digital business teams;

• Oversee and develop the implementation SEM, SEO, and affiliate strategies to produce stronger digital marketing campaigns and drive digital performance and results;

• Responsible for profitable growth of online sales of SEO and SEM for Gucci.com in the Americas;

• Approve and strategize digital marketing channels, inclusive of emerging marketing tools;

• Have a thorough understanding of key marketing metrics and identify opportunities to exploit market developments;

• Track competitors – both in the luxury space and best-in-class retailers and benchmark Key Performance Indicators (KPIs) against industry.

Digital Retail

• Facilitate strong cross-collaboration between digital marketing, merchandising and content to bring each collection, each campaign and Gucci long-lasting lines to their full potential;

• Support collaboration between digital experience, retail experience, CRM, and client engagement, to orchestrate and coordinate consistent brand experience between the channels;

• Responsible to oversee content creation, merchandising, and supply chain coordination for digital retail;

• Ensure continual analysis of the Voice of Customer research, Client Service feedback and post-purchase surveys for insights and work with retail on actions;

• Collaborate with worldwide partners and work with business leaders to  ensure consistent digital brand presentation across our retailer partners, inclusive of concession and online wholesale, in order to expand current guidelines which are  currently only established for marketing;

• Oversee the creation of differentiation, providing compelling reasons to shop on Gucci.com vs. wholesalers with long established loyalty programs;

• Develop digital merchandising, digital content, and digital analytics team members.

Digital Operations

• Support client engagement and client services in the creation of strategic initiatives of omni-channel client journeys;

• Ensure cross function collaboration and strong working partnerships with CRM, client services, warehouse/logistics and retail operations to co-create an elevated luxury experience;

• Key stakeholder in alignment with Worldwide Digital and on the Gucci.com roadmap;

• Ensure digital excellence targets and all relevant service level agreements (SLAs) are in place;

• Monitor and supervise fraud management and post purchase servicing;

• Map out and understand in detail the end-to-end client journey and the associated metrics and KPIs for each stage; identifying any client friction points and finding ways to solve them;

• Oversee the execution of digital project management and initiatives;

• Develop business cases as needed for new strategic initiatives in UX design, site user experience, client experience, and omni channel services that deliver revenue  growth, securing buy-in from regional leadership team;

• Manage business performance to identify opportunities to improve KPIs like net sales, conversion, and net-down ratio;

• Lead and develop digital operations team members.

Key Requirements

• Bachelor’s Degree highly desired;
• Minimum of 15 years’ experience in luxury digital or eCommerce;
• Excellent interpersonal, written and presentation skills with the ability to communicate to senior management and large audiences;

• Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail;

• Excellent Excel and PowerPoint skills;

• Systems capabilities and numeric aptitude;

• Proven ability to maintain and prioritize a customer-first mindset;

• Must have a deep understanding of customer journeys with proven ability to transform customer needs into quality experiences;

• Strong problem-solving skills; ability to overcome obstacles to deliver results;

• Creative thinker with demonstrated success driving innovation from vision to execution and delivering tangible business results;

• Shares information constructively with a mission to educate and advocate for the digital business across the organization;

• Financial reporting and cost management, oversees P&L to meet sales and profitability targets and manage controllable costs;

• Responsible to plan sales for annual budgets and bi-annual revisions.

 Work Authorization

• Qualified candidates must have the proper work authorization to work in the United States

We are passionate makers and bold thought leaders. If you feel like us, grab this chance and be part of our community! "Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background. 

Accessibility

Our Gucci community is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle – starting with the candidate experience.  If you are   interested in becoming a Gucci Dream-maker and applying for employment and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at accessibility.americas@gucci.com.  

When contacting us, please provide your contact information, the role you have applied to, and the nature of your accessibility issue. Please only send inquiries concerning requests for reasonable accommodations.

Salary Range – New York 

For individuals assigned and/or hired to work in New York, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This considers the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.   

A reasonable estimate of the current base salary range is $235,000 USD to $260,000 USD.   

EOE M/D/F/V