KERING EYEWEAR Trade Marketing Manager LATAM

Your opportunity

The Trade Marketing Manager will be responsible for developing and executing localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across assigned markets. 

How you will contribute

• Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines. 
• Lead the planning and execution of BTL marketing activities. 
• Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs.
• Manage relationships with assigned accounts, distributors, and stakeholders. 
• Conduct regular market visits and identify growth opportunities. 
• Monitor competitive activity and market trends. 
• Manage projects from concept through execution. 
• Coordinate with agencies, suppliers, and external partners.
• Coordinate POSM delivery with Customer Service and Logistics teams.
• Manage POP material shipping and retail execution.
• Manage Demand Planning and Forecasts of POP materials for all brands and assigned accounts.
• Support budget management and ROI tracking. 
• Ownership of budget pertaining to assigned area and customers 
• Process invoices and payments through SAP. 
• Prepare monthly reports and maintain trackers. 
• Develop and deliver training materials and workshops.
• Partner with HQ teams to adapt global initiatives to local markets.

Who you are

• +5 years of experience in Trade Marketing, Sales Support, or related field.
• Experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods preferred. 
• Fluent in English and Spanish, Portuguese.
• Proficient in Microsoft Office; SAP experience is a plus. 
• Strong project management and organizational skills.
• Entrepreneurial mindset and proactive problem-solving.
• Results-driven with strong commercial awareness.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent interpersonal skills.

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.