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    07/28/2026

    Head of Social (GUCCI)

    Gucci - Fixed Term (Fixed Term)
    Shanghai - Mainland China

    Job Family Group Description - Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description - Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends. Speciality Description - Digital Marketing: Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product. Produces editorial content for use across digital platforms.

    • Anticipate changes and potential impact assessment, by constantly updating internal stakeholders on the changes within the industry, local cultural nuances, local policies, etc. (e.g. new government regulations that impact platform / content limitations, trends in the music & entertainment scene, etc.)
    • Obsessed with elevating the brand image of Gucci and create long-term desirability for Gucci’s iconic products through story-telling efforts on social media (owned platforms & KOLs)
    • Amplify Gucci’s presence and relationships in the fashion, entertainment, art and sports industries and implement strategies and initiatives that will bring visibility to the brand with the intention of helping drive retail sales and brand awareness
    • Formulate opportunities with cross-department stakeholders locally by leveraging resources (e.g. ambassadors, PR, brand events, client & store activities, etc.) to create integrated communication message and brand experiences
    • Be a key partner to Product Marketing, Merchandising and Client Engagement functions to ensure Social strategy and execution is fully in line with global and local business priorities
    • Provide regular updates to global Social stakeholders to keep them abreast of the developments and trends in China
    • Proactively monitor any sensitive word-of-mouth about the brand on social media, flagging potential reputation risks and proposing solutions in partnership with Corporate PR
    • Be accountable for budget planning and usage, ensuring maximum value extraction for all investments
    • Work as both a leader and a peer to team members, with a flexible and adaptable style of working to build a cohesive working environment
    • Able to work independently and think creatively, but is always mindful in getting alignment from VP of Communications and/or global stakeholders before acting

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