SAINT LAURENT Marketing Manager

【PRINT】         

DESIRABILITY AND ICONIC DIMENSION  

✓          Be creative and look into the best performance investment style on print

              1. to build on the brand singularity and identity

              2. secure necessary SOV (considering PR coverage impact)

✓          Annual planning and execution (Work closely with Communication team)

【OOH】            

INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT           

BOOST THE TRAFFIC TO STORE (Offline / Online)

IDENTIFY BRAND VISION, REINFORCE THE IMAGE AND THE BRAND DNA     

✓          Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,)

✓          Drive direct traffic to store (Work closely with Retail team to meet retail calendar)

✓          Support the business on specific range of products

✓          Annual planning and execution (Work closely with Retail /MD team)

✓          Compete competitors with strategic buying,  by work closely with agency

✓          Exploring more experiential and « out of the box » OOH especially for Special projects

【DIGITAL MEDIA】       

Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE

✓          Drive traffic to the brand website (create peak / momentum)

✓          Increase viewability, SOV, search numbers on digital platform

✓          Fine tune audience, high potential customers

✓          Identify brand character and positioning

✓          Work closely with H.Q. to acerate better performance of Central Paid Media buys

【OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X)】          

✓          Richen the contents and make it attractive media

              1. Contents development (Visual, text)

              2. Annual posting calendar planning and execution

              3. Increase local related contents to gain engagement between followers

✓          Increase followers to have bigger reach

✓          Plan / Develop / use the platform as CRM / Semi- Conversion platform

THE SUCCESSUFUL APPLICANT

✓          Minimum 10 years experience at Marketing / Communication / Advertising

✓          Minimum 5 years experience in Digital (AD, Ownedmedia running)

✓          EC / WEB direction experience is advantage

✓          Experience in Luxury industry as an advantage

✓          Language : Japanese (Native + copy writing skill as advantage), English (Business)

✓          Presentation Skill : will be required to make new things happen.

✓          Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy

✓          Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy.

✓          Open and accessible personality, Positive, Proactive and Creative thinker

✓          Communication skill to withdraw the information from H.Q., agency and stakeholders.

✓          Industry Knowledge : Knowing general media , industry trends and best practices to be competitive

✓          Budget management : Effective allocation, cost estimation

✓          Team management

✓          International experience as a must

✓          Full funnel experience as a must