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    KERING EYEWEAR Media Manager

    Kering Eyewear - Regular
    MILANO - Italy

    About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

    Your Opportunity

    We are seeking a Media Manager to join our team. The ideal candidate will develop and implement effective ATL media plans to achieve our outdoor & lifestyle brand communication objectives. This role requires a deep understanding of media channels, audience insights and data analytics to optimize media spending and maximize campaign performance.

    How you will contribute

    • Develop and execute comprehensive ATL media plans that align with brand goals and budget constraints
    • Collaborate with the brand media agency to ensure strategic alignment and seamless execution of media campaigns
    • Work closely with internal stakeholders, including media, eCommerce, content, and sales, to ensure cohesive campaign strategies and objectives
    • Conduct market research and analyze audience data to inform media strategies
    • Prepare media plan proposals and performance reports
    • Negotiate with media vendors through the media agency to secure the best rates and placements
    • Stay up-to-date with industry trends, new media platforms and emerging technologies to continually refine media strategies

    Who you are

    • Degree in Marketing or Communication
    • +5 years of experience in media planning, preferably within a brand or agency setting
    • English and Italian fluent speaker, additional language is a plus
    • Excellent communication, negotiation and presentation skills and ability to work collaboratively with cross-functional teams
    • Strong analytical skills with the ability to interpret data and generate actionable insights
    • Ability to meet tight deadlines and adapt to changing project requirements
    • Knowledge of both digital and traditional media channels
    • Google Ads and other relevant certifications are a plus

    Why work with us

    This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

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