KERING Tech Marketing Senior Manager, Greater China

About us

Kering is the world-leading Luxury group managing Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and many other Luxury Houses of Fashion, Accessories and Jewellery & Watches.

We are currently seeking a Tech Marketing Senior Manager, Greater China, based in Shanghai, who will report to VP Kering Technologies, Greater China as part of our dynamic team.

Your opportunity

To support the tremendous success of our brands in Asia, Kering is creating in 2021 a technology hub in Shanghai. This hub will join together a diverse and international team of talented IT professionals, interested to take leadership on a wide range of creative initiatives in MarTech, New Retail, Social Media & Mobile Apps, Data & AI, Cloud Micro-services, 5G, and of course digital eco-responsibility.

This is a fabulous opportunity to join a thriving IT team and build the future of luxury, in an international group that offers endless possibilities to learn and grow, and equal opportunities to all.

How you will contribute

A consumer engagement technology leader is responsible for creating and implementing strategies that enhance a company's relationship with its customers through the use of technology. This role requires a deep understanding of consumer behavior and the ability to leverage technology to create engaging experiences that drive customer loyalty and advocacy.

Some of the key responsibilities of a consumer engagement technology leader may include:

Developing and executing a comprehensive consumer engagement strategy that aligns with the company's overall business objectives. Identifying and implementing new technologies and tools that can be used to enhance the customer experience, such as chatbots, personalized messaging, and social media engagement. Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure that all touchpoints with customers are consistent and effective. Analyzing customer data and feedback to identify trends and opportunities for improvement. Building and managing a team of technology professionals who are responsible for implementing and maintaining customer engagement technologies. Staying up-to-date on emerging technologies and industry trends to ensure that the company remains at the forefront of customer engagement.

To be successful in this role, a consumer engagement technology leader should have a strong background in technology and a deep understanding of consumer behavior. They should also be able to think strategically and work collaboratively with other teams to achieve business objectives. Excellent communication skills are also essential, as this role requires frequent interaction with both internal stakeholders and external customers.

Who you are

Technical skills

• Strong understanding of China Martech ecosystem, with visions and insights for business future
• Solid projects on customer journey design and branding
• Solution architecture understanding for marketing and CRM data
• Experience of Agile delivery methods
• Strong work ethics

Other business skills

• Omni- or unichannel, customer behaviour analysis, dynamic segmentation, campaign design & campaign performance management; Track of successful data-driven (AI-driven preferred), business transformation projects in the area of Marketing and Sales, with international brands
• Strong knowledge of Chinese and/or Western eCommerce & social media platforms.
• Experience building, managing and working in international teams of high-performing IT professionals.
• Familiarity with Retail industry regulatory constraints (e.g. GDPR, CSL)
• Familiar with China market, vendor, partners for best practices
• Fluent English language level is required. Chinese (Mandarin) and French/Italian are a plus.

Experience

• Min. 10-year experience in similar role and industry (eg luxury retail, wealth management, high-end hospitality or transportation…) or equivalent with consulting firm
• Bachelor in relevant field. Master is a plus.

Why work with us

Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is also committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.