BOTTEGA VENETA CRM Specialist

Job Scope

• Work closely with other functions to develop CRM strategies and activities based on client insights
• Solid client data analysis to oversee CRM roadmap and KPIs (Regular / Ad-hoc client report)
• Manage and execute client communication strategies and activities aligned with global and local directions
• Manage customer database with considering local legislation and privacy policy
• Customer / market research

Main Job Responsibilities

Client Insight

• Assure and supervise the local data collection process and the DB Management
• In conjunction with global CRM team and company's IT team to make sure the all the data analysis systems and platforms work smooth
• Be responsible to define the reporting scope & methods and responsible to all tracking reports routine or ad-hoc delivery in high quality and timely manner
• Ensure clienteling KPI setting in conjunction with Retail team and closely track and share with other departments to define the opportunity with business relevancy

Client Communication Campaign

• In agreement with HQ CRM team, to proceed global communication campaign: eDM, MMS, kakaotalk, etc.
• Develop and share with HQ CRM team regarding local client communication plans and calendars
• Ensure monitoring and managing quantitative and qualitative measurements of communication campaigns

CRM/Clienteling Activities & Strategies

• Design, develop, implement and monitor customer engagement initiatives (through clienteling and client outreach initiatives) to drive loyalty and repeat business across different segments of the customer base