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    04/05/2024

    SAINT LAURENT Client Engagement Assistant Manager

    Saint Laurent - Regular
    Singapore - Singapore

    ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modesrnization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

    ROLE

    The purpose of this role is to drive and implement Client Engagement activities in South East Asia, driving a customer centric culture with a particular focus on the retail network. This role will work in close cooperation with the APAC Client Engagement team and the South East Asia retail teams in designing and implementing Client Engagement initiatives across the region.

    MISSION

    CRM

    • Ensure accurate store data collection and data quality

    • Perform tasks related to CRM systems (upgrading, data cleansing, integration, etc.)

    • Manage strategies and targeted actions that increase customer base, drive sales and CRM KPIs

    • Support local retail team with regular CRM KPIs reports

    • Monitor and improve Customer Engagement KPIs (new customers, retention, frequency, etc.) to support the regional team in driving action plans

    • Monitor marketing initiatives (e.g., marketing ROI) and follow-up budget for marketing tools

    • Implement and localize training Initiatives from headquarter for program delivery

    • Select, brief and monitor external providers/facilitators when necessary

    CLIENTELING

    • Drive the implementation and execution of corporate clienteling programs and practices in South East Asia, to recruit new customers and increase loyalty among existing ones

    • Coordinate the deployment of all processes, tools and training, relative to the YSL Clienteling Approach, including the launch and follow-up of digital clienteling tools in selected stores

    • Provide support to the retail teams in all Clienteling activities, and ensure appropriate focus on strategic clients (e.g., Locals, VICs) to reach business goals

    VIC ENGAGEMENT

    • Contribute to the design/planning and lead the regional execution of VIC Initiatives (e.g., Fashion Shows, dinners) conducted centrally and locally, and evaluate the effectiveness of all strategic and tactical activities

    PROFILE

    • Proven ability to drive positive customer experiences that build loyalty and deliver measurable results

    • Dynamic, passion for the fashion industry and knowledge of the luxury market/competitors

    • Commercial awareness and strong business acumen

    • Strong analytical and numerical skills

    • Strong verbal and written communication skills and excellent organizational skills

    • Proficiency with Microsoft Office, in particular Excel and CRM systems

    • Fluency in English (Mandarin would be an advantage)

    Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

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