SAINT LAURENT General Merchandising Manager EMEA H/F/X

MISSIONS :

Reporting to the EMEA President, the EMEA General Merchandising Manager is responsible for defining and executing the regional merchandising strategy across Europe and the Middle East. This leadership role drives commercial performance, assortment optimization, inventory productivity, and sustainable growth while ensuring alignment with the Maison's global vision.

• Merchandising Strategy

Develop and implement overall merchandising strategy across all EMEA markets in line with business objectives and brand priorities.

Identify business opportunities and risks, implementing action plans to optimize sell-through, stock productivity, and commercial performance.

Oversee assortment planning and merchandise allocation strategies across all Directly Operated Stores (DOS) within the region.

Foster a culture of performance, accountability, and talent development within the merchandising organization.

• Drive merchandising plans

Define and drive merchandising plans, assortment strategies, and Open-to-Buy (OTB) frameworks to maximize sales, profitability, and inventory efficiency.

Prepare and present budgets, forecasts, and monthly business reviews with Headquarters and senior regional leadership.

Collaborate with Headquarters to provide market insights, client feedback, and recommendations on product categories, assortment, and purchasing decisions.

Contribute to pricing strategy discussions and competitive benchmarking to support brand positioning and profitability objectives

Drive an integrated vision of the product lifecycle, proactively reacting to sales trends, client demand, market dynamics, and inventory levels

Monitor inventory levels, replenishment activities, delivery performance, and stock optimization initiatives across all product categories.

Deliver regular business analyses and strategic recommendations to the EMEA President on sales performance, assortment productivity, inventory health, and key commercial trends.

• Leader & Partner

Lead the regional merchandising team, providing strategic direction, coaching, and performance management.

Partner closely with Retail Directors and Country Managers to define seasonal buying strategies and achieve financial targets. As well as Client Engagement and Visual Merchandising teams to ensure consistency and effectiveness of commercial initiatives.

PROFILE :

• 8+ years of merchandising leadership experience within luxury and fashion retail.
• Strong expertise in buying, planning, forecasting, and inventory management.
• Proven track record in driving sales growth, profitability, and stock efficiency.
• Demonstrated ability to lead and develop high-performing regional teams.
• Strong stakeholder management skills and experience partnering with senior leadership and Headquarters.
• Deep understanding of luxury retail dynamics and consumer trends across EMEA.
• Fluent English and willingness to travel regularly across the region
• A strategic and visionary leader with a strong commercial mindset, capable of driving business performance while safeguarding the Maison's brand equity and client experience.