Activity Report 2024
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Activity Report 2024
Explore a year of transformation and creativity at Kering. From strategic priorities and major initiatives to our sustainability commitments and focus on talent development, discover what defined 2024 for Kering in our latest Activity Report.
Message from the Chairman
“2024 was a year of change and adaptation for Kering. As the luxury industry evolved and market challenges intensified, we stayed focused on the transformation we initiated in 2023.”
Strategy – A constant pursuit of excellence
In 2024, Kering continued its strategic transformation with focus and determination. Despite challenging market conditions, the Group strengthened the foundations of its Houses and laid the groundwork for future growth, building on its strategic pillars. In their joint interview, Francesca Bellettini and Jean-Marc Duplaix highlight the dynamics within the Houses, and share Kering’s priorities for 2025.
“We have defined four pillars to support the development of our Houses — brand building, product strategy, distribution and excellence in execution.”
Francesca Bellettini, Deputy CEO, in charge of Brand Development
“Everything we set out to do in 2024 was aimed at strengthening our organization, improving our efficiency and launching the growth of our brands.”
Jean-Marc Duplaix, Deputy CEO and Chief Operating Officer
Human resources – Developing our talent
In 2024, Kering reinforced its Human Resources strategy, prioritizing talent development, innovation, and preserving know-how. In her interview, Béatrice Lazat, Chief People Officer at Kering, looks back at the strategic initiatives launched by the Group and shares the keys to an approach that is deeply focused on talent.
Sustainable Development – Towards a more sustainable Luxury
2024 was a milestone year in Kering’s sustainability journey. In her interview, Marie-Claire Daveu, Kering’s Chief Sustainability and Institutional Affairs Officer, shares her vision of a luxury industry where innovation and environmental responsibility go hand in hand, and highlights the initiatives that make Kering a true driver of change.
