Brioni
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Founded in Rome in 1945 by Nazareno Fonticoli, a Master Tailor, and visionary entrepreneur Gaetano Savini, Brioni is a luxury house specializing in high-end men’s tailoring. Credited with inventing “haute couture for men”, Fonticoli and Savini imagined innovative silhouettes that conveyed an effortless ideal of elegance, soon recognized worldwide. A Brioni suit became synonymous with status, indicating the lifestyle of the international elite. Deeply committed to transmission, Brioni opened its own tailoring school in 1985 to ensure the preservation of its legacy.
Since its founding, Brioni has embodied modern, laid-back masculine elegance characterized by noble materials and exceptional technicity. Every piece that comes out of the Brioni atelier in Penne is crafted by a highly skilled artisan, applying historical techniques that have been in place since 1945: one bespoke suit requires 30 measurements, 7,000 meticulously hand-made hidden stitches, and over 200 stages of craftsmanship. Design Director since 2018, Norbert Stumpfl has brought an effortless touch to the brand’s collections, with soft fabrics and unstructured silhouettes that combine heritage artistry with modern functionality.
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