Boucheron

Boucheron, founded by creative visionary Frédéric Boucheron, has been synonymous with freedom, creativity and innovation since 1858. The son of a draper, the founder’s ambition was to sculpt precious materials like fabric, hugging the silhouette. One of his greatest innovations is the Question Mark necklace, designed in 1879. At a time when jewelry and outfits still restricted women's bodies, he gave them the freedom to accessorize by themselves with this claspless necklace . In 1893, moving from the arcades of the Palais Royal, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique on Place Vendôme, another testament to his avant-garde spirit. 

Innovation is at the heart of Boucheron’s creativity. The House presents two high jewelry collections per year, designed by Claire Choisne, Creative Director since 2011: Histoire de Style, in January, inspired by the brand’s heritage, and Carte Blanche, in July, where she gives free rein to her imagination. Behind each of her creations lies a balance between perfect technical mastery and limitless creativity – notably, some pieces feature ultra-innovative materials such as aerogel, an ultralight and translucent substance used by NASA to capture stardust in space, or Cofalit®, a vitrified compound obtained from industrial waste.