PUMA - Strong Sales and EBIT growth continues in the Second Quarter. Upgrade of the Full-Year Guidance for 2017

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    • PUMA - Strong Sales and EBIT growth continues in the Second Quarter. Upgrade of the Full-Year Guidance for 2017
    Tuesday, July 25, 2017

    PUMA - Strong Sales and EBIT growth continues in the Second Quarter. Upgrade of the Full-Year Guidance for 2017


    Herzogenaurach, July 26, 2017


    2017 Second Quarter Facts


    Sales increase by 16% currency adjusted to € 969 million (+17% reported), with all regions showing double-digit growth and footwear being the main growth driver


    Gross profit margin up by 90 basis points to 46.5%


    OPEX increases by 11% caused by higher sales-related variable costs as well as higher marketing and retail investments


    Operating result (EBIT) improves to € 43 million (last year: € 12 million)


    Three major wins in football with Arsenal FC winning FA Cup, BVB Borussia Dortmund winning DFB cup and Chivas winning Mexican championship


    PUMA’s new lacing technology NETFIT introduced across performance and sportstyle footwear


    2017 Half-Year Facts


    Sales up by 16% currency adjusted to € 1,974 million (+18% reported) with double-digit growth in all regions


    Gross profit margin up 60 basis points at 46.8%


    Operating leverage with OPEX increasing only by 12%


    Operating result (EBIT) more than doubled from € 53 million last year to € 114 million


    Net earnings increase from € 27 million last year to € 72 million and earnings per share increase from € 1.84 last year to € 4.79 respectively


    Continued strong women business driven by BASKET HEART and FIERCE footwear styles


    Successful introduction of “Run the Streets” with IGNITE Limitless and TSUGI footwear styles featuring R&B star and style icon The Weeknd


    Bjørn Gulden, Chief Executive Officer of PUMA SE:


    In another positive quarter, we achieved double-digit growth in all regions and in both footwear and apparel. This combined with a good sell-through in retail and a good orderbook for the next quarters made us raise the outlook for the full year. We now expect a currency adjusted sales growth for the full year between 12% and 14% and a full-year EBIT between € 205 million and 215 million.


    Media Relations:


    Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 - kerstin.neuber@puma.com


    Investor Relations:


    Johan-Philip Kuhlo – Head of Investor Relations - PUMA SE - +49 9132 81 2589 – investor-relations@puma.com


    Notes to the editors:


    The financial reports are posted on www.about.puma.com.


    PUMA SE stock symbol:


    Reuters: PUMG.DE, Bloomberg: PUM GY,


    Börse Frankfurt: ISIN: DE0006969603– WKN: 696960


    Notes relating to forward-looking statements:


    This document contains forward-looking statements about the Company’s future financial status and strategic initiatives. The forward-looking statements are based on the current expectations and assumptions of the management team. These are subject to a certain level of risk and uncertainty including, but not limited to those described above or in other disclosures, in particular in the chapter Risk and Opportunity Management in the Group Management Report. In the event that the expectations and the assumptions do not materialize or unforeseen risks arise, the Company's actual results can differ significantly from expectations. Therefore, we cannot assume responsibility for the correctness of these statements.




    PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-­inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


    Download the press release (.pdf 160.1 KB)