Stage 4: Transform
To make a positive impact on biodiversity by 2025, the efforts of the fashion and apparel industry need to move to a completely new level. Working together, there has to be a revolution in the way we operate, one that goes beyond our direct supply chains. For this reason, the “transform” pillar is especially relevant, as it represents a way to channel the most innovative ideas into action.
• By 2025, Kering will have protected one million hectares of critical, ‘irreplaceable’ habitat outside of its supply chain. This will be achieved by working with programs including the United Nations REDD+ for protecting forests, along with others that aim to provide biodiversity protection, carbon sequestration and improvements in people’s livelihoods. Such an area is three times the size of Kering’s total land footprint.
• Continue playing a pivotal role in spearheading the Fashion Pact, which brings together more than 250 fashion brands and suppliers (around 35% of the industry) to work on climate change, biodiversity and ocean health.
• Continue providing key support to organizations at the forefront of biodiversity protection.
• Lead the fashion industry in reimagining fashion show calendars and requirements, as these events exert a heavy environmental toll.
• Inspire the Group’s 38,000+ employees to incorporate biodiversity into their daily lives, through various activities at House and site level, from bee-keeping clubs to citizen science projects. In addition, the Group will continue to develop online training courses in biodiversity and sustainability, along with games, as ways of engaging its teams in these issues and helping them to think about biodiversity in their daily lives.
• Work to strengthen the biodiversity element of certification schemes and standards.
• Continue to engage with scientific, academic and industrial partners to create tools, reports and insights that can be made freely available to the general public in order to drive change.
• Continue to promote ‘natural capital accounting’, which calculates the stocks and flows of natural resources, and to strengthen the Group’s own metrics using its Environmental Profit & Loss accounting tool. In addition, Kering will work to create open-sourced, operational tools for use by the industry as a whole.
Spotlight on ongoing work: Supporting groups working at the forefront of biodiversity conservation
Over the years, Kering and its Houses have supported a wide array of international organizations working at the forefront of biodiversity conservation and science. These initiatives include its partnership with the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES), following the platform’s pivotal report which called the world’s attention to the scale of global biodiversity loss. The Group also supports the Paris Museum of Natural History, and as announced on World Environment Day, Kering is delighted to be helping The Explorers Program, a global media platform building a rich catalog of the Earth’s natural assets. In 2020, Kering and its Houses responded to a number of crises, providing key support to the teams battling bushfires in Australia, for example. Finally, its Houses also provide backing for a variety of biodiversity programs. Gucci has become a partner of the Lion’s Share Fund, which seeks to raise over 100 million USD every year for the next five years to protect endangered species and their natural habitats.