Stage 2: Reduce

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Stage 2: Reduce

When impacts cannot be avoided, Kering and its Houses actively work to reduce their negative effects. The Group takes a 360-degree approach, which is applied to its operational day-to-day decisions and its sourcing practices, which are designed to reduce the duration, intensity and/or extent of any impacts.

Kering’s commitments

•    Reduce impacts on biodiversity that are associated with sourcing decisions, by ensuring 100% compliance with the Kering Standards for Raw Materials and Manufacturing Processes.


by 2025. For instance, this includes making it a priority to source organic cotton, which has 80% less of an environmental impact compared to conventional cotton.

•    Reduce the Group’s reliance on sourcing virgin raw material, so that 50% of the materials used in its Houses’ collections by 2025 are aligned with Circular Economy principles (e.g. recycled materials).

•    Reduce the Group’s reliance on virgin raw materials by supporting material and process innovations, and also by investing in start-up companies creating alternative materials.
•    Achieve a target of 100% metal-free tanned leather in our Houses’ collections by 2025.

As set out in the Kering 2025 Sustainability Strategy, the goal is to reduce the Group’s total environmental footprint by 40% by 2025 across its own operations and the entire supply chain, based on metrics provided by Kering’s Environmental Profit & Loss (EP&L) account tool. The Group also aims to reduce its controlled greenhouse gas emissions by 50% by 2025. Both these targets have been set against a 2015 baseline. 

Spotlight on ongoing work: Reducing impacts through the Kering Standards

To reduce its impact on the natural environment, the Group has developed the Kering Standards for Raw Materials and Manufacturing Processes, which cover 16 categories of materials. These open-sourced Kering Standards are a cornerstone of core business operations, and are used by Houses and suppliers to ensure compliance with our sourcing policies. They are fully aligned with the best-available technologies, science and practices. For instance, in the case of wool, Kering supports the Textile Exchange’s Responsible Wool Standard, which requires sheep farms to minimize their impact on biodiversity by implementing biodiversity management plans (BMPs).


Across all raw materials, suppliers must meet “minimum” requirements immediately. For example, in the case of leather, this means only purchasing skins from suppliers who are willing to disclose the source. Suppliers must also meet additional conditions by 2025. For example, in the case of leather, this will mean having full traceability back to the farm, with high standards of ecological and animal welfare being applied. Kering’s recent Sustainability Progress Report showed that the Group has so far achieved 68% alignment with the Kering Standards, and is well on track to meet its goal of 100% by 2025.