ALEXANDER MCQUEEN Public Relations and Marketing Manager

How will you contribute: (Duties, role, responsibilities, teams to collaborate with)
•  Develop, implement, and execute an effective 360 press strategy in line with the brand and the 
Creative Director’s vision.
•  Secure excellent quality and quantity media coverage in target printed and digital 
media.
•  Translate and adapt accurate press material from head office for local usage; supervise the 
development and execution of PR messages and asset preparation to ensure accuracy of the brand 
content, and to infuse relevant angles that align with the current brand direction.
•  Liaise with social team to ensure PR initiatives are seamlessly integrated with and amplified 
via social channels; provide input and feedback on copy and asset development.
•  Co-ordinate, manage and execute product launch, press days, trunk shows, and other brand 
events.
•  Build on and maintain excellent relationships with key fashion/lifestyle/art press contacts and 
present story angles, features and product placement in line with the brand; update and maintain 
consistency if media database.
•  Ensure all communications are kept in line with the brand and is of the highest 
standard.
•  Monitor and deliver given KPIs on media coverage, in charge of the overall DMR review.
•  Prepare regular reports and analysis to London head office.
•  Supervise the sample planning and arrangement, manage day-to-day sample coordination with 
various internal (social media, celebrity in-charge, merchandising team, and HK/TW team) and 
external (press, stylist, celebrity) stakeholders.
•  Highlighting any potential business and partnership opportunities with landlords
•  Develop, align and implement annual local celebrity strategy from planning to execution, in 
compliant with brand communication goals and guidelines; local celebrity relations build-up and 
maintenance, research on celebrity profile who can amplify the brand communication messages with 
sensibility.
•  Lead the creative and execution of the local natives and campaigns, including brief, creative 
idea, local talent, execution, production, and relevant coverage planning.

Required Skills: (Required qualifications, skills, languages etc.)
•  Bachelor’s degree holder or above in marketing and communications or related discipline
•  Minimum 8 years of relevant experience with exposure in luxury fashion houses is 
preferred.
•  Fluent in written and spoken English and Mandarin
•  A good communicator with the ability to interface regularly with internal and external personnel 
at all levels.
•  Comfortable working under tight deadlines and on multiple projects simultaneously
•  Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
Why work with us?
This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers 
possibilities to learn and grow. Talent development is a managerial principle at Kering and we are 
committed to fostering internal mobility. Our common vision promotes leadership skills and helps 
every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – 
gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the 
workplace. It opens up opportunities for people to express their talent, both individually and 
collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity 
Employer we welcome and consider applications from all qualified candidates,
regardless of their background.