BALENCIAGA Communication Manager, South East Asia & Oceania

About us

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity.

In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.  From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

We are seeking a Communication Manager based in Singapore, reporting directly to the Vice President, South East Asia & Oceania, with a functional reporting line to the Vice President, Marketing & Communications, Asia Pacific. This role is responsible for leading all Communications and Public Relations activities across the South East Asia and Oceania (SEAO) region, including Singapore, Malaysia, Thailand, Australia and New Zealand, while supporting broader regional initiatives as business requirements evolve.

Your opportunity

The Communications Manager leads all communications activities across SEAO, including Public Relations, Media Relations, VIP & Influencer Engagement, Events and Brand Communications.
 

This role oversees communication strategies across key markets and partners closely with Headquarters and Asia Pacific teams to drive brand desirability, elevate Balenciaga's image and ensure impactful storytelling across the region.
 

Working within a lean team structure, the role manages a Communications Officer and collaborates closely with media, agencies, influencers, VIPs and cross-functional stakeholders to deliver communication initiatives that strengthen brand awareness and support business objectives. Frequent regional and international travel is required.

How you will contribute

Regional Communications Strategy

• Develop and implement comprehensive communication strategies for the South East Asia and Oceania region, aligning global brand vision with local market opportunities and business priorities.

• Identify cultural moments, market trends and communication opportunities that strengthen brand positioning and desirability among luxury consumers.

• Partner closely with Headquarters and Asia Pacific Communications teams to ensure alignment with global communications direction and objectives.

Public Relations & Media Management

• Drive strategic media relations across the region, securing high-quality editorial coverage in leading luxury, fashion, lifestyle, business, print and digital publications.

• Build and maintain strong relationships with editors, journalists, stylists and key media stakeholders to maximize brand visibility and influence.

• Oversee seasonal editorial strategies, press sample management and media placements to support collection launches and key brand moments.

• Ensure all communications activities uphold the House's image, standards and positioning within the luxury fashion industry.

VIP, Celebrity & Influencer Relations

• Develop and execute VIP and influencer engagement strategies across the region.

• Cultivate relationships with celebrities, opinion leaders, cultural tastemakers, KOLs and influencers who embody the values and image of the House.

• Collaborate with Headquarters and regional stakeholders on talent opportunities, dressing placements, appearances, and special projects.

• Monitor and evaluate influencer and VIP partnerships to ensure brand relevance, visibility and return on investment.

Events & Brand Experience

• Conceptualize and execute high-profile press events, client experiences, collection launches, store openings, pop-up activations and exclusive brand engagements.

• Partner with Retail, Merchandising, CRM and Marketing teams to enhance client experiences and amplify key commercial initiatives.

• Ensure all activations are executed with exceptional attention to detail and reflect Balenciaga's luxury positioning and creative vision.

Digital & Social Communications

• Identify and develop innovative communication opportunities across digital and social media platforms.

• Lead market-specific communication initiatives, including regional and local channels such as LINE Thailand and other emerging consumer platforms.

• Monitor industry developments and evolving consumer behavior to identify opportunities for innovation and audience engagement.

Budget & Agency Management

• Manage communication budgets across the region, ensuring efficient allocation of resources and strong return on investment.

• Lead and develop relationships with external PR agencies and partners, setting clear objectives, KPIs and performance expectations.

• Coach and develop the Communications Officer while fostering a collaborative and high-performing team environment.

Who you are

• Minimum 8 years of experience in Communications, Public Relations or Brand Marketing within the luxury fashion, luxury retail or luxury lifestyle industry.

• Proven experience developing and executing communication strategies for international luxury brands.

• Strong understanding of the luxury consumer landscape, media environment and cultural trends across South East Asia and Oceania.

• Well-established network of media, talents, influencers and key industry stakeholders across the region.

• Strong understanding of luxury brand positioning, storytelling and reputation management.

• Experience working within a global matrix organization and managing multiple stakeholders across markets.

• Strategic thinker with strong commercial acumen, organizational skills and attention to detail.

• Proven ability to manage agencies, external partners and cross-functional collaborations.

• Strong leadership, communication and stakeholder management skills.

• Knowledge of digital communications, social media and influencer engagement, including local market platforms where relevant.

• Fluent in written and spoken English; additional Asian language proficiency is an advantage.

• Proficient in Microsoft Office applications; experience with creative tools is a plus.

• Able to work independently in a fast-paced environment and travel regularly across the region and internationally as required.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy and to become part of a team that offers possibilities to learn and grow.   

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.