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BALENCIAGA Performance Marketing (Assistant) Manager

Balenciaga - Fixed Term (Fixed Term)
Shanghai - Mainland China

Balenciaga is looking for an (Assistant) Performance Marketing Manager to join the China Communication team. This role will own performance marketing media buy from Paid Search, Paid Display and Paid Social. To hit ROI goals, this role’s responsibility requires the set-up, analysis, and optimization of multiple media buys on daily basis. You will own paid acquisition media strategy and define the best targeting, creative and bidding options to deliver on Balenciaga E-com objectives. This is a new role in the organization. It is a great opportunity to join a company that is growing fast, where you are empowered to build, measure, and improve every aspect of the E-business. This role is part of a growing team that is tasked to craft the long-term growth strategy of a key strategic region.

HOW TO CONTRIBUTE?

PERFORMANCE MARKETING CHANNELS OWNERSHIP 

  • Lead in monitoring all Paid Acquisition Channels for China: Paid Search, Social, Affiliation, Performance Display & Programmatic, Performance Emailing 
  • Define the best budget allocations per channel upon performances on a weekly basis to achieve our sales objectives & ROAS targets 
  • Analyze paid traffic impact with our Global teams on a weekly basis to improve paid campaigns efficiency & contribution 

OPERATIONNAL EXCELLENCE 

  • Ensure a perfect execution of performance campaigns on all channels: ad copies compliancy, taxonomy usage allowing deeper analysis, assets activation planning consistency
  • Ensure the technical stability of performance campaigns: Product Feeds compliance, optimizations & enrichment; Landing Pages quality & strategy; Tagging plan efficiency & Third-party tracking deployment when needed 
  • Be responsible of the performance marketing activities financial follow-up: budgets planning consolidation and payments to vendors

INTERNAL ROLE 

  • Coordinate & ensure assets deliveries with our internal Projects & Image teams based on eCommerce marketing needs 
  • Work closely with Global Performance Media team teams to further develop achieve full-funnel vision  
  • Contribute to the development of performance marketing expertise internally 
  • Follow eCommerce Commercial & Activation planning priorities, and coordinate with eMerch teams to ensure the consistency of campaigns 
  • Coordinate with Kering Group teams (Technical, Media, Analytics) on transversal topics: automation, data, reporting, media best practices, measurement plans, cataloging. 

EXTERNAL PARTNERS MANAGEMENT 

  • Coordinate with our partner Agencies from brief creation to campaigns results reporting
  • Challenge Agencies on deliverables: planning strategy, reporting, execution, analysis 
  • Develop relationship with key media partners & affiliates partners: competitive watch, best practices and new features deployment  

STRATEGIC APPROACH OF PERFORMANCE MARKETING 

  • Support the eCommerce team by developing a strategic vision of Performance Marketing activation & full-funnel mindset: objectives, target audiences, tech platforms & partners  
  • Understand and analyze competition landscape on the Brand’s business, especially on Paid Search
  • Develop strategic aspects of the Performance Marketing Strategy: 1st Party Data strategy, mid-funnel diversification, bidding strategies, omnichannel marketing opportunities & capabilities. 
  • Assess the impacts & challenges for the Brand Performance strategy of a rapidly changing Digital advertising environment

                                

REPORTING & MEASUREMENT FRAMEWORK

  • Define appropriate KPIs and performance target for the market and align with Global team for integrated reporting
  • Analyze traffic performances to get insights to be used to optimize paid media campaigns planning. 
  • Be involved in tests, POC and deployment of the relevant measurement tools 
  • Develop test & learn approaches on all acquisition aspects: bidding strategies, campaigns objectives, assets

  • Full time
  • Asia
  • Mainland China
Apply

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