BOTTEGA VENETA PR & Communications Manager

1. Communications Strategy & Brand Storytelling

Develop and execute the China PR & communications strategy in alignment with global and regional priorities.

Translate global brand narratives into culturally relevant stories for the Chinese market.

Build deeper storytelling around the House’s key territories: craft, creativity, design, culture, lifestyle and community.

Identify locally relevant cultural conversations and communications opportunities.

Develop communication angles supporting key products, collections, campaigns and brand moments.

2. Media Relations

Build and maintain strong relationships with key fashion, luxury, lifestyle, culture, art and business media.

Develop differentiated media strategies across traditional and emerging media.

Lead press pitching, interviews, features, editorial projects and press appointments.

Identify high-quality organic editorial opportunities that strengthen brand desirability rather than purely generate exposure.

Manage press sample requests and editorial coordination together with relevant internal teams.

3. Editorial & Content Strategy

Develop editorial narratives and communication toolkits for launches, events and cultural initiatives.

Draft and localize press releases, media materials, key messages, Q&A and executive talking points.

Ensure Chinese communications maintain the sophistication and tone of the global brand.

Work closely with HQ to secure relevant global assets while identifying local content needs.

4. Cultural & Community Communications

Develop relationships with editors, writers, artists, designers, cultural figures and other influential voices relevant to the House.

Identify opportunities for Bottega Veneta to participate meaningfully in China's cultural landscape.

Support exhibitions, talks, cultural partnerships, dinners and community initiatives from a communications perspective.

Build long-term cultural credibility beyond seasonal campaign moments.

5. Product & Commercial Communications

Develop PR strategies supporting key product priorities and launches.

Create compelling product narratives that connect craftsmanship and design to contemporary lifestyle.

Partner with Merchandising, Retail, CRM and Digital teams to ensure communications priorities support overall business objectives.

Monitor product and brand conversations to identify emerging opportunities or reputational concerns.

6. Reputation & Crisis Communications

Monitor the media and social environment for potential reputational issues.

Coordinate crisis communications and holding statements with China management, HQ, Legal and relevant stakeholders.

Maintain clear communication protocols for sensitive issues.

Ensure timely escalation and consistent external messaging.

7. Events & Brand Moments

Lead communications strategy for fashion shows, store openings, exhibitions, cultural events and major brand activations.

Manage press attendance and communications surrounding key events.

Maximize pre-event, event and post-event earned-media impact.

8. Performance & Reporting

Monitor PR performance including quality of coverage, SOV, sentiment, message penetration and editorial influence.

Evaluate communications based on both quantitative reach and qualitative brand impact.

Provide regular competitor and cultural intelligence.

Deliver post-campaign/event reporting with clear learnings and recommendations.

Establish “Glossary File” to ensure the tone & manner of all translations maintaining coherence of the brand image.