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GUCCI PR Senior Manager

Gucci - Regular
Tokyo - Japan

About Gucci Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and eyewear. Discover more about Gucci at

Role mission

Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence.

Builds and maintains our company reputation through public relations and Celebrity & Influencer activities. Gives clear messages on our image internally and externally

Key accountabilities

This position reports to Vice President of Brand Engagement. He / She is responsible for implementations and execution of earned PR Plans of the product all categories in brand. This includes whole media covering digital, SNS and word of mouth with an effective and efficient manner.

PR plan needs to have consistency with international brand strategy and local business goals.

  • Setting objectives for the PR team and monitoring team members’ performance
  • Plan and operate the full year PR strategy for ON/OFF media & SNS to acquire qualitative earned exposure/post for Product/Event Activities and others and manage the budget
  • Determine measurable campaign objectives and KPI
  • Plan and develop contents efficiently to reach the target audience.
  • Be in charge of Product Consignment for Press – Product selection and negotiate /proposal to get qualitative exposure
  • Promote brand towards press/influential people through PR activities including COM event
  • Assign tasks and projects to the PR team
  • Track and influence media coverage
  • Report on PR campaign’s results

Requirements - Key behavioral competencies - basics

Experience and Qualifications

  • Strong interpersonal skills and leadership
  • Experience in luxury brand business with more than 8 years preferable
  • Flexible and open-minded, with excellent communications skills, both written and verbal
  • Proficient in English, able to interact with Milan headquarters
  • Presentable, sense for fashion and high-end products

Why work with us? 

This is a fabulous opportunity to join the Gucci adventure and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.  

Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace.  

It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world.  

As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background." 


  • Full time
  • Asia
  • Japan

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