POMELLATO Content Creation Manager
Pomellato - Fixed Term (Fixed Term)
Shanghai - Mainland China
This role will oversee the planning and development of brand assets for communications locally. Key objective of this role will focus on both widening the range and elevating the quality of Pomellato brand communications assets. Core responsibilities include clear planning, quality creative briefs, expanding the creative agencies and production vendors we use, project manage assets production process, control the distribution and usage of assets with clear guidelines and communications, timely maintenance of Pomellato local brand assets bank on internal server drives, WeChat work etc., and budget control.
How you will contribute
Corporate communications asset creation
- Develop the annual plan for brand asset creation for local markets usage that include visuals and videos assets for branding, product launch, activation campaigns and eCommerce campaigns.
- Communicate closely with HQ to align the direction and guideline for content development locally and get HQ approval finally.
- Manage the usage of assets with clear guidelines and internal approval process across channels that include - PR communications, lightbox, social content, advertising, catalogue, website and events.
- Brief and project manage creative and production agencies to execute asset creation production.
- Plan and lead key celebrity campaign shooting.
- Develop and communicate assets with clear campaign presentations and usage guidelines.
- Supervise the usage of assets through timely communications and approval process with different internal departments such as VM & store development team, EC team, wholesale team and local retail markets team etc.
- Budget control for annual assets production and individual projects.
Editorial asset creation
- Coordinate with magazines for key cover / editorial shooting.
- Coordinate KOLs for social editorial content shooting.
Copy creation/ review
- Centralize the control and adaptation of brand copy assets by maintaining a clear library of copy assets & internal approval process between departments.
- Monitor the consistency of copy used across different channels such as corporate documents, press releases, brand story, VM collection tags and display frames, social copy etc.
- Support China EC department to review EC layout adaptations of assets, copy, and EC KOL content review.