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SAINT LAURENT Communication Manager

Saint Laurent - Fixed Term (Fixed Term)
Shanghai - Mainland China

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are currently seeking a Communication Manager who will report to the Communication Director, China as part of our dynamic team in China.

ROLE

You will strengthen the brand image and share the brand value cross all channels of communication; Integrate the resources cross PR, Media, Celebrity, Special Projects and event; Accelerate the brand equity with creativity of approach and consistency of brand DNA.

MISSION

  • Press Relationship
  • Take responsibility of Press relationship and publicity on top fashion magazines
  • Develop the effective PR publicity plan, cross seasons and collections, to interpret the designer’s vision on print magazines.
  • Develop the strong brand visibility cross all social media platform, with diversity of angles.
  • Media Planning

  • Take responsibility of media planning and supervise the effectiveness and efficiency of media investment, cross print, OOH and display.
  • Develop the full year media plan cross print, OOH and digital display
  • Evaluate and take action to improve the campaign performance by campaign base.
  • Talent Program

  • Develop the solid celebrity strategy, to engage the talents to amplify the brand’s image in proper occasions and approach.
  • Engage celebrity for cover collaboration
  • Special Project Management

  • Initiate the local native content project, with engagement of media partners and talents, amplifying the brand creativity and image cross magazine and social media platforms,
  • Conduct the HQ special projects and adaptation in local market, to engage properly with Chinese audience.
  • Budget estimation and performance evaluation.
  • Event management
  • Conduct the event plan and budget management, supervising the vendors and working with partners to drive the execution excellency.

PROFILE

  • Education background: Bachelor’s degree and above.
  • Min.10 years working experience in PR, media planning, celebrity, special project and event management.
  • Working experience in high fashion and jewelry & watch,
  • If cross industry working experience in high fashion, Jewelry & Watch industry.
  • Press relationship,
  • Communication strategy thinking
  • Crisis management skill
  • Event management skill
  • Negotiation skills,
  • Project management skills,
  • Teamwork spirit,
  • Result-driven and self-motivation
  • Language skill, will be plus if French

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asia
  • Mainland China
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