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BRIONI WW CRM Manager

Brioni - Regular
ROMA - Italy

About us

Founded in Rome in 1945, Brioni is recognized as the world’s most prestigious menswear luxury house.

We develop and manufacture sartorial ready-to-wear, leather goods, shoes and eyewear with an unparalleled level of craftsmanship.

As part of the global luxury group Kering, we are committed to ‘empowering imagination’ in a sustainable manner and encouraging our employees to flourish. Join our passionate journey and fulfil your potential and creativity.

We are currently seeking a WW CRM Manager who will report to the Strategy & New Business Development Director.  

Your opportunity

You will be responsible on a worldwide level for all the projects related to Client Relationship Management, identifying the client acquisition and client retention opportunities for the House in line with the its identity and go-to-market strategy. A vital role to drive for growth towards the diffusion of a client centric culture, a value inherent to the House.

How will you contribute

  • Bring Brioni’s worldwide client experience strategy to the next level
    • Propose and analyse relevant segmentation dimensions to support business development
    • Define opportunities for loyalty increase, spending increase, new clients and prospect development, retention and client’s re-activation, with dedicated regional networking and retargeting strategies 
    • Help define the CRM objectives, define data analysis needs, interpret data insights, creatively co-propose campaigns, targeted actions and preferred channels, collaborate with relevant departments for effective implementation and follow-up.
    • Infuse CRM strategy with relevant market trends and best practices, actively liaise with Kering CRM factory and sister brands to leverage on the Group capability.
  • Global coordination for all client experience initiatives (CRM, clienteling) and to maximize Brioni omnichannel potential
    • Provide client insights and liaise with various functions to make them actionable
    • Define and develop the brand contact strategy across multiple channels (e.g. Newsletters, WeChat, mailing, call): defining business logics, coordinating execution
    • Monitor quantitative and qualitative results and infuse learnings in next actions
  • Drive requirements on CRM institutional reporting, tools and systems, in collaboration with Kering CRM factory, to optimize CRM data industrialization and insights harvesting
  • Effectively collaborate with WW VIC & Client Experience Manager and sister functions such as marketing and communication, retail, eCommerce, MIS, merchandising.

Who you are

  • 10 years prior experience in CRM and contact strategies
  • Fluent in English, Italian
  • Result-oriented with a pro-active and creative mindset
  • Strong data analysis and visualization skills
  • Commercially astute and strong business acumen
  • Leadership and assertiveness
  • Ability to meet deadlines and multitude of simultaneous activities
  • Experience in international environment with multitude of stakeholders

Why work with us?

This is a fabulous opportunity to join the Brioni adventure and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow.

Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Europa
  • Italy
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