BOUCHERON - Responsable PR & Influence Moyen Orient

Position Name:  BOUCHERON – Middle East PR & Influence Manager

Boucheron is seeking for a PR & Influence Manager for its Middle East office, based in Dubai.

Under the local responsibility of the regional Marketing & Communication Director & working closely with our head office communication team in Paris & our local PR agency, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

It involves defining and developing the PR & Influence strategy for each key market of Middle East (UAE, Qatar, KSA, Kuwait, Bahrain), and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

Interactions

• Management Dubai Office
• Press & Influence team in Paris HQ
• PR agency in MO
• Business partners PR teams

YOUR MISSIONS:

 Your main missions would be the following:

Influence

• Define and implement an influence strategy for each key markets of Middle East (i.e. UAE, Qatar, KSA, Kuwait, Bahrain) strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.
• Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy
• Identify, develop, and nurture relationships with local circles of influencers (celebrities, KOL, stylists, artists, etc.) and implement annual activation planning
• Manage influence requests and and logistics (look books, consignments, security booking etc.)
• Manage celebrity endorsement requests (red carpet, etc)
• Monitor relevance of our ME ambassador/face, recommend contract renewal or selection of a singular new ambassador
• Coordinate any influence activations: visits, institutional event, store opening, trips, etc.

PR

• Define and implement a PR strategy for each key market of Middle East in line with local, regional and international communication strategy and in collaboration with central PR team.
• Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning
• Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.
• Develop and maintain excellent relationships with Middle East press
• Anticipate and handle media requests: shoot requests, interviews, look books, special projects
• Coordinate press related event: visits, institutional event, store opening, trips, product presentation…and manage any associated needs (press releases, official pictures, invitations…)
• Collaborate with partners’ PR team members and share all relevant information with them
• Supervise external PR agency

Budget and Reporting

• Together with Marketing & Communication director, define budget for influence and PR activities.
• Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
• Record invoices and monitor payment if needed 
• Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools
• In charge of monthly report, weekly media review & competitor activity
• Share recurrent analysis on competitors PR Influence happenings and strategy

YOUR PROFILE:

• Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset
• At least 10 years of proven experience either in-house or within an agency. Luxury related communication experience preferred
• Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.
• Multi-task and organization skills
• Excellent expression skills and capacity to become an ambassador for the Maison
• Solid network + must have experience in engaging with media in the Middle East
• Good technical knowledge of all Media formats and Digital social media platforms and trends and  ability to connect with key opinion leaders
• Good knowledge of the jewelry and fashion industry and local customs
• English and Arabic fluent, French is a plus
• Ability to travel

DETAILS:

Contract type: fixed position

Starting Date: January 2023

“Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.”