Celebrating our history with "Kering, of granite and dreams"

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Celebrating our history with "Kering, of granite and dreams"

A decade on from its name change, Kering has published a book retracing its journey, from humble beginnings in 1962 as a wood trader in Rennes to the global luxury pure player it has become today.

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© Didier Herman - © Diane Arques / ADAGP, Paris 2023

In 2013, the Group – then known as PPR – became Kering, embarking on a radical transformation into a luxury pure player. A decade on, and together with the Flammarion publishing house, the Group has produced Kering: Of Granite and Dreams to showcase its journey and singular vision.


Uncovering rare archives and personal accounts


Kering put together a team of historians to revisit its origins in Brittany and the timber trading industry of the 1960s as well as memories of former employees and partners which are captured at every step of the adventure. These efforts led to the collection and update of rare archives and personal accounts, representing a rich source of heritage that serves to spotlight seminal chapters of this extraordinary journey. 

© Bertrand Dauleux


Recounting a powerful, well-researched story


Kering entrusted Flammarion with the production of this book. It recounts a powerful, well-researched story interspersing two artistic portfolios: one exhibiting the former Laennec hospital – now the headquarters and "home" of the Group – and another featuring its Houses, with both combining iconic imagery and contemporary creativity.

Comments from personalities such as Jean-Jacques Aillagon, Jane Fonda, Bernard-Henri Lévy and Anna Wintour provide insights into the remarkable entrepreneurial adventure of Kering and the Pinault family.


The French version of this book is available in bookshops since October. The translations into Chinese, English and Italian are now published! 


Browse the book and its initial pages: 


Photo credits : Diane Arques / ADAGP, Paris 2023, Eric Sander, Bertrand Dauleux.