Houses

History

histoire Brioni

Founded in Rome in 1945 by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni is recognized as the world’s most prestigious menswear luxury House.

 

Fonticoli and Savini’s partnership was a marriage of technical skill and creative entrepreneurship that would define Brioni’s as the go-to sartorial destination for the elite. Society’s most prestigious and powerful, from Hollywood icons to heads of state, were queuing up to be dressed by the store’s artisan tailors and the brand became synonymous with status, indicating the lifestyle of a distinguished gentleman.

 

In 1952, Brioni sealed its reputation as an industry leader by hosting the first ever men’s fashion show. Presented at the opulent Sala Bianca of Palazzo Pitti in Florence, the innovative silhouettes eclipsed the conventional English style which had dominated the industry, transforming Brioni into the reference for Roman tailoring - an effortless ideal of elegance was established, and would become recognized worldwide.

 

As the brand went from strength to strength, the founders kept at the forefront of innovation by investing in a new form of production. In 1959, with a view to increasing capacity whilst maintaining a sartorial approach, Brioni opened an atelier in Penne, Abruzzo. From here, the company revolutionized high-end tailoring as we know it, by improving production capabilities whilst maintaining the brand’s trademark handmade quality.