Kering organizes the first hackathon for sustainable Luxury

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    Sunday, October 06, 2019

    Kering organizes the first hackathon for sustainable Luxury

    Kering has organized a 48-hour hackathon dedicated to Luxury fashion and sustainability at the Atelier Richelieu, in Paris on October 4-6th. Entitled “Hack to Act”, this first of its kind edition has recognized three solutions for their groundbreaking creativity addressing sustainability challenges.

    Kering hackathon_oct2019_© Jean-Luc Perréard.jpeg

    48 hours to code for sustainable Luxury


    “Hack to Act” gathered last weekend 80 developers and experts selected from around 250 candidates – including 70% professionals and 30% students. Competitors had 48 hours to leverage the Environmental Profit & Loss (EP&L) account data sets to create a new generation of applications or digital solutions to help closing the gap in understanding the link between Luxury fashion and its impact on the environment. This data had been made available on June 2019 on a digital platform dedicated to Kering’s pioneering EP&L account. 


    From the challenge launch, on Friday night October 4, until Sunday afternoon October 6, participants were coached by Kering sustainability mentors, as well as specialists from Kering Houses and external experts.


    Under the leadership of Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs, Kering, the jury members included: Patrick Pruniaux, CEO, Girard-Perregaux and Ulysse Nardin; Antonella Centra, EVP General Counsel, Corporate Affairs & Sustainability, Gucci; Nicolas Polaillon,  Data, CRM & AI Director, Kering ; Pavan Sukhdev, President, WWF International ; Toby Heaps, CEO, Corporate Knights ; Omer Mahmood, Customer Engineer, Google Cloud, Google.


    On Sunday, the jury selected the top 3 initiatives amongst 12 short-listed digital solutions based on four criteria: innovation, challenge matching, feasibility and user experience.


    For its “Core” project, a prediction and recommendation platform aimed at the creative teams, the product managers and the clients, the laureates win 10 000 euros.


    Innovation is a key enabler to achieve some of our sustainability targets. Along with the initiatives we have been launching over the past years to identify new processes, Hack to Act, first hackathon for sustainable Luxury gave birth to very exciting projects that leverage our EP&L learnings to imagine new digital solutions towards design teams, the supply chain and the client.” said Marie-Claire Daveu, Chief Sustainability Officer and Head of international institutional affairs, Kering.

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