BALENCIAGA - E-Business Director (M/F)

Your opportunity:

Define Global E-Business Strategy and Drive Commercial Performance

• Own global P&L and profitability targets across e-commerce and eRetail channels.

• Establish the long-term strategy and roadmap for Balenciaga’s online business, balancing growth, margin contribution, client recruitment and brand equity.

• Build annual business plans, budgets and forecasts; lead business reviews with senior management and Regional teams.

• Drive traffic quality, conversion, AOV, UPT, sell-through, stock productivity, return rate and orders through disciplined digital trading and CRO.

Lead Digital Merchandising, Online Offer & Website Animation

• Define the global online assortment and offer strategy across categories, markets, client segments and channels, in close partnership with Merchandising.

• Own digital trading, website animation, launch phasing, product visibility, online VM and the commercial performance of key launches, icons and seasonal stories.

• Optimise stock allocation, replenishment and product availability in an omnichannel and one-stock environment.

Develop Best-in-Class Digital Client Experience

• Own the end-to-end digital client journey across mobile and desktop: navigation, search, filtering, product discovery, PDP, checkout, payment, delivery, returns and client services.

• Lead UX and CRO roadmaps through journey analytics, behavioural insights, user research, funnel diagnostics and A/B testing.

• Act as business product owner for platform evolution and re-platforming, translating client and commercial priorities into business requirements with Kering Tech & Digital.

Drive E-Content, Online Brand Expression & Digital Storytelling

• Define and govern the global e-content strategy across Balenciaga.com, eRetail partners and relevant digital ecosystems.

• Own digital storytelling, editorial, online VM, product presentation, site animation and the consistency of the House’s online look & feel.

• Ensure timely production and delivery of e-commerce imagery, copywriting, video, product data and all assets required for launches and commercial animation.

• Work hand in hand with Image, Studio, Communications, Marketing and Merchandising to translate the creative vision into a distinctive and commercially effective online experience.

• Ensure content supports SEO, GEO and product discoverability requirements.

• Drive content format evolution, production efficiency and scale through AI-powered tools, automation and modular content capabilities.

• Own e-content production budgets, workflows, governance and effectiveness KPIs.

Build Online Client Development & CRM Strategy

• Define online acquisition, retention, reactivation and loyalty strategies with CRM, Retail and Marketing.

• Use segmentation, lifecycle journeys, propensity insights and client portfolio analysis to increase conversion, frequency, repeat purchase and client lifetime value.

• Build a client portfolio mindset across new clients, one-time buyers, repeaters, omnichannel clients, VICs, high-potential and lapsed clients.

Manage eRetail Partnerships with Qualitative & Commercial Discipline

• Define the strategy for e-concessions, marketplaces and strategic digital partners.

• Build partner business plans, marketing calendars and commercial development roadmaps; identify new opportunities and business models.

• Oversee e-concession buy, OTB, replenishment, carry-over strategy and showroom walk-throughs.

• Govern brand representation, assortment compliance, search presence, PDP / content quality, online VM, service standards, sales efficiency and profitability through clear partner scorecards.

Lead Digital Transformation and the E-Business Organisation

• Act as commercial sponsor for AI, new platforms, centralised CRM insights, one stock and omnichannel solutions; drive delivery, adoption and measurable business impact.

• Lead and develop a global E-Business team and collaborate closely with Regional e-business teams.

• Define the operating model, decision rights and capabilities required across trading, digital merchandising, e-content, UX / product, CRM, omnichannel, performance and partner governance.

• Promote a client-centric, data-driven, collaborative and performance-oriented culture.

Who you are :

• 12+ years in digital commerce, digital product, digital sales & operations, luxury retail or omnichannel leadership roles.
• Proven ownership of a sizeable global digital P&L, business planning, budgets and international teams.
• Deep experience in UX, site experience, CRO, digital merchandising, e-content, digital trading and performance management.
• Strong expertise in CRM, client acquisition / retention, segmentation, personalisation and client portfolio management.
• Demonstrated leadership of omnichannel transformation connecting Retail, e-commerce, clienteling and fulfilment capabilities.
• Experience governing eRetail / e-concession / marketplace partners commercially and qualitatively.
• Track record leading platform evolution, re-platforming and complex cross-functional digital transformation.
• Hands-on exposure to AI-enabled content or commerce use cases, centralised CRM insights, one stock and omnichannel tools.
• Exposure to China or other local digital ecosystems is a plus