mcqueen job offer
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ALEXANDER MCQUEEN Public Relations and Marketing Manager, China

Alexander McQueen - Fixed Term (Fixed Term)
Shanghai - Mainland China

SUMMARY This role is primarily responsible for the development and execution of the public relations and marketing strategies for China.

ESSENTIAL DUTIES AND RESPONSIBILITIES

-          Develop, implement and execute an effective press strategy in Mainland China market in line with the brand and the Creative Director’s vision

-          Plan and manager the advertising, promotion and PR budgets to develop cost-effective programs.

-          Translate and adapt accurate press material from head office for local usage

-          Manage and promote press days, trunk shows, and other brand events

-          Build on and maintain excellent relationships with key fashion press contacts and present story angles, features and product placement in line with the brand

-          Ensure all communications are kept in line with the brand and is of the highest standard

-          Manage recording and evaluation of press coverage throughout the year

-          Prepare regular reports and analysis to APAC regional office

-          Monitor and update regularly Alexander McQueen news on social media

QUALIFICATIONS

-          Bachelor Degree holder or above in marketing and communications or related discipline

-          Minimum 5 years of relevant experience with exposure in luxury fashion houses is preferred

-          Fluent in written and spoken English and Chinese

-          A good communicator with the ability to interface regularly with internal and external personnel at all levels.

-          Comfortable working under tight deadlines and on multiple projects simultaneously

Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)

  • Full time
  • 亚洲
  • Mainland China
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