Houses

History

Histoire maison Saint Laurent

Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized modern fashion in 1966 with the introduction of luxury ready-to-wear under the name Saint Laurent Rive Gauche.

 

Since its inception, Yves Saint Laurent has held enormous influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities.

 

Yves Saint Laurent’s creativity was the heart of the brand, pushing boundaries forward, and he was never afraid of shocking or provoking in the name of empowerment and freedom of thoughts. The Maison was the first one to be at the same time revolutionary and luxury, and this spirit is at the basis of its DNA. 

 

Saint Laurent’s status as a leading fashion House is fully established and recognized, with a very distinctive identity and strong codes that are perfectly identified and made relevant to our time. 
Saint Laurent now competes globally with high-end exclusive luxury brands and occupies a leading position in the sector. 
Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties and eyewear. 

 

Production is mainly divided between Italy and France, where its original workshop still manufactures ready-to-wear garments. Under worldwide license agreements, the House also produces and distributes eyewear, fragrances and cosmetics.

 

Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini (President and CEO since September 2013), the brand has built solid foundations for its development, and it is pursuing its evolution to continue enhancing its fashion leadership in the market. In the coming years, Saint Laurent will continue to focus on a well-balanced growth between product categories and distribution channels, a best-in-class retail and customer experience and a unique desirability of both iconic lines and novelty.


With this strategy firmly in place, Saint Laurent will continue growing and affirming itself as a highly desirable 21st century brand with a strong and clear DNA, made authentic by its unique history in the world of couture and fashion.