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KERING EYEWEAR Assistant Digital Marketing Manager

Kering Eyewear - Fixed Term (Fixed Term)
Shanghai - China

Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

We are currently seeking an Assistant Digital Marketing Manager who will report to a Marketing Manager in Kering Eyewear China

Your opportunity

The potential candidate will need to be customer-oriented and autonomous, who will solve issues proactively and seek for improvements continuously.

How you will contribute


•          Kering Eyewear Owned Wechat platform setup and content development; develop annual digital communication plan,  implementation and maintenance; internally coordinate HQ and cross team to ensure all the contents launch, externally work closely with agency

•          Develop content strategy, plan and implement social engagement campaigns

•          Develop digital marketing plans for product communication in support of marketing objective.

•          Conduct all paid media campaign, strongly connect HQ and each brand for implementation


•          Coop with E-Commerce team for EC digital campaign & digital content delivery and maintenance; and all communications are aligned with global guideline

•          Develop CRM plan to connect online-to-offline (O2O) consumers follow the wechat account; generate online-to-offline (O2O) activation to bring additional revenue by boosting traffic, building online community and linking with offline marketing activities


•          Work and communicate proactively and effectively with various headquarters touchpoints, agencies, and internal departments.


•          Prepare post campaign performance reviews with the support of local team and local agency

•          Conduct competitive analysis within digital platforms, social media landscape, and technologies


•          To handle all invoice processing

•          Monitor and maintain budgets in terms of tracking, consolidation with financial reports on a monthly basis, update planning in relevant areas and forecasting

•          Analyze results of all campaigns to ensure activities are on-track with meeting ROIs

•          Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Who you are


•    Fluent in Chinese and English (both written and oral)

•    Self-motivated and being proactive in a start-up environment

•    Strong interpersonal skills and coordination abilities, social-able personality.

•    Strong organizational and problem-solving skills with high attention to details

•    Creative and broad-thinker

•    Action oriented and with a drive for results

•    Ability to multi-task and flexible in accommodating ad-hoc tasks

•    Responsible, independent and dependable

•    In-depth knowledge of Office Pack (Outlook, Power Point, Word)

Why work with us?


This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Asie
  • China

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