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    QEELIN Communications Manager

    Qeelin - Regular
    Hong Kong - Hong Kong SAR

    About us

    Qeelin fine jewellery - a playful fusion of Chinese symbolism and modernity.  Since Qeelin’s founding in 2004, every piece of jewellery has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs intended for daily wear, infusing new life and contemporary meaning to Chinese heritage.

    Named after the Qilin, an auspicious Chinese mythical animal and icon of love, Qeelin fuses unbridled creativity with excellence in craftsmanship. It brings a touch of playfulness and surprise into the world of fine jewellery. The brand’s iconic Wulu collection revisits the legendary Chinese gourd, an auspicious emblem in Chinese tradition.

    Qeelin is part of the global Luxury group Kering.

    To cope with business growth, we are currently looking for high calibre with creative mind-set to join us.


    This role is responsible for driving Qeelin’s brand awareness and visibility in international markets through PR with earned media and press media impact. This includes developing strategies to amplify brand campaigns, creating compelling storytelling angles and activations plans, and lead execution to maximum exposure.


    • Develop 360 PR & Communications strategy and planning

    • Develop compelling storytelling angles and follow up on press release drafting, translation and blast-out; prepare and consolidate clipping and coverage reports

    • Maintain press materials and liaison with press, celebrities and influencers for organic pitch and paid collaborations

    • Work closely with local markets to plan and develop relevant PR events

    • Manage PR samples and coordinate product loan requests; attend media shootings if needed

    • Lead local PR and Media agencies, monitor performance and review KPIs

    • Support the execution of advertising campaigns (OOH, print, sponsorships etc.)

    • Others ad-hoc projects assigned


    • Bachelor’s degree in Business Administration, Marketing or Communications with over 5-year experience in the luxury industry

    • Strong interest to explore career in fine jewellery industry and headquarter functions

    • Strong relationship with international and local media, celebrities and influencers

    • A good team player with excellent interpersonal skills and positive attitude, responsible, willing to learn and result-oriented

    • Detailed minded, well organized and creative, able to work independently and think out of box

    • Ability to handle confidential and sensitive information with the utmost discretion and professionalism

    • Excellent written and verbal communication skills, with impeccable attention to detail

    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

    • Fluent in both written and spoken English, Cantonese, and Mandarin


    Unique opportunity to be working in Hong Kong under the headquarter office, and to strategically be a fashion-forwarder with new ideas and initiatives to be implemented globally. Talent development is a managerial principle, promoting entrepreneurial spirit for highly empowered teams. We want to cultivate a “startup” mindset where business agility is key to our fast paced development, and where every employee can reach their full potential in a stimulating and fulfilling workplace environment.

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