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QEELIN Marketing & Communications Manager

Qeelin - Regular
Seoul - Korea, Republic of

Qeelin fine jewellery - a playful fusion of Chinese symbolism and modernity.Since Qeelin’s founding in 2004, every piece of jewellery has carried rich cultural connotation, reinterpreting traditional symbols with stylish designs intended for daily wear, infusing new life and contemporary meaning to Chinese heritage.Named after the Qilin, an auspicious Chinese mythical animal and icon of love, Qeelin fuses unbridled creativity with excellence in craftsmanship. It brings a touch of playfulness and surprise into the world of fine jewellery. The brand’s iconic Wulu collection revisits the legendary Chinese gourd, an auspicious emblem in Chinese tradition.Qeelin is part of the global Luxury group Kering.


This position reports directly to Chief Marketing Officer. He/She will provide functional support and handle all store operations in Korea.


Marketing and CRM

  • Handle marketing tools stock control and distribution, assist in production and quality control, to ensure the materials are up to company standard (mainly on display props and gifting)
  • Support the implementation of branding and marketing strategies, make sure its in line with company standard
  • Assist in planning and formulating CRM strategies, campaigns, events to improve customer acquisition and retention
  • Deliver customer profile data mining and analytics
  • Manage and maintain customer database system
  • Provide support on CRM program including edm, VIP events, eNewsletter, etc
  • Implement communication plan to the stakeholders (e.g. customers, stores, internal departments)


- Media/Advertising

  • Monitor media coverage including print and digital platforms, arrange the distribution of clippings to APAC regional office and local markets
  • Assist on advertising execution including external vendors liaison, e.g advertising material submission

- Public Relations

  • Assist on handling celebrities dressing, gifting arrangement
  • Manage PR resources library
  • Support in organizing & implementing for all aspects of PR activities, e.g. press events
  • Assist on KOL collaboration
  • Collaborate with landlords and business partners on marketing opportunities
  • Maintain the relationship with influencers, agency and press
  • Look after the shooting and content execution related to influencers, social and digital media

- Digital/Social Media

  • Assist on social media calendar compilation
  • Assist on maintaining social media platforms and staying active by creating and posting content


  • Assist in the daily operation of marketing & communications activities
  • Translation of all communication material (including press material, offline/online/social advertising material, CRM material)
  • Coordinate with retail team and internal departments to ensure smooth execution of media loans and shootings
  • Manage samples loan and logistics
  • Perform ad hoc duties to support the Marketing & Communications Team as assigned
  • Conduct marketing research and prepare various marketing, CRM and sales related reports and analysis for management’s review


Education: Bachelor degree with major in Marketing, Communications, Public Relations, Journalism or related disciplines

Language: Excellent communications skills and excellent command of written & spoken English and Korean. Can speak Chinese is a plus.

Professional experience & know how: 5 years’ experience in luxury industry, preferably in marketing or public relations

Technical & management skills: Proficient in social media and Microsoft Office

Personal & interpersonal skills: A good team player with good interpersonal skills and positive attitude, responsible, willing to learn and result-oriented

Creative, proactive, detail-minded

Detailed minded, well organized and number-driven, able to work independently

Why work with us?

This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Asie
  • Korea, Republic of

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