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SAINT LAURENT Communication Manager, Asia Pacific

Saint Laurent - Regular
Hong Kong SAR - Hong Kong SAR

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.


This position is based in the Hong Kong Saint Laurent office, directly reporting to APAC Communication Director and responsible for the full spectrum of communication activities across the Asia Pacific.


  • In charge of a full spectrum of marketing and communications activities across the APAC regions (Hong Kong, Macau, Taiwan, Singapore, Malaysia Thailand, Australia and New Zealand)
  • Budget management and planning
  • Develop, implement and execute strategic marketing & communication plan
  • Devise clear strategy for communication with key APAC partners, landlords and wholesale clients
  • Work closely with the retail and merchandising departments to ensure that marketing activities are in line with commercial needs
  • Communicate with headquarter to keep the consistency of the global brand image
  • Formulate and share the vision and strategies within the team to further develop the brand’s image and identity in the local market
  • Research in specific market areas and conduct media analysis reports periodically
  • Liaise with agencies and suppliers for communication project and event execution
  • Supervise and guide to subordinates on daily operations


  • Degree holder or equivalent in marketing, communication or related disciplines
  • 8 - 10 years proven experience in marketing or communication, with at least 4 years in a managerial position
  • Good understanding of luxury business and with International/ Cross-Functional experience will be an asset
  • Strong connections with PR & marketing agencies and excellent contacts with the media and press
  • Extensive knowledge of different advertising channels
  • Possess strong relationship with media, KOL and celebrities
  • Creative, proactive, details-minded and with good problem-solving skills
  • Resourceful and strong communication skills, excellent command of English and Chinese

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asie
  • Hong Kong SAR

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